Axtria Insights

Axtria Insights

CASE STUDY
Client, an American Automotive Classified Website Operator, Wanted to Identify Strategic Opportunities by Performing Audience Analysis

Situation

Client already had ~ 6 pilot client Audience Analysis work streams in progress. The client was interested in developing a plan to scale the origination, approval, production and delivery of Audience Analysis outputs. This analysis was aimed at identifying the strategic opportunities that exist by leveraging the Audience Analysis capability.

Challenges

Database for Analysis had to be built by collecting data from disparate data sources, including looking up 100’s of websites. Various data which needed to be integrated for an analysis ready database included: 

  • Visitor engagement data
  • Visitor Overlap data
  • Shopper Overlap data
  • Site Performance data
  • Competitive dealers data  
  • Conversion data at OEM’s/ Model level

Approach

  • Requirements gathering from client (key needs and pain-points)
  • Data extraction from Demdex (provided by client)
  • Data analysis according to identified key metrics
  • Dashboard development
  • Training and Implementation

Result

  • Axtria delivered a dashboard, which analyzes different key metrics required by client.
  • The developed dashboard is flexible and can be easily modified for future applications
  • Axtria also provided training to the client team, for quick adoption and use
  • Resulting analysis and dashboard supported Client in developing and implementing plan for other running Audience Analysis projects successfully
 

Automotive Classified Website Identified Strategic Opportunities By Performing Audience Analysis

 

Automotive Classified Website Identified Strategic Opportunities By Performing Audience Analysis

 

Automotive Classified Website Identified Strategic Opportunities By Performing Audience Analysis