All Insights Case Study Customer Valuation Analytics For A Credit Card Issuer To Ensure Customized Targeting

    Customer Valuation Analytics For A Credit Card Issuer To Ensure Customized Targeting

    Customized Targeting

    Customer Valuation Analytics For A Credit Card Issuer To Ensure Customized Targeting

    Customer valuation analytics for a credit card issuer & how customer profiling resulted in a set of differentiated product, and 20% increase in sales.

    Customer Valuation Analytics For A Credit Card Issuer To Ensure Customized Targeting

    Situation

    • A sophisticated player in the credit card space wanted to increase use of data insights for product differentiation to increase sales.
    • There was a lack of understanding around customer characteristics leading to inappropriate product matching


    Approach

    • Axtria's propreitory algorithms helped segment customers on credit card usage habits, risk profile, purchasing habits etc.
    • Customer attributes and characteristics were scored via predictive analytics and decision variables to create optimized and differentiated product offerings for each segment.

    Customer Valuation Analytics For A Credit Card Issuer For Customized Targeting

    The data on past customer behavior was analyzed to score and profile customers. Key customer segments were created as a basis for product differentiation and mapping


    Result

    Customer profiling and segmentation resulted in creating a set of differentiated product offerings, leading to 20% increase in sales for target product lines.

    Customer Valuation Analytics For A Credit Card Issuer For Customized Targeting