Axtria Insights

Axtria Insights

CASE STUDY
Customer Valuation Analytics for a Credit Card Issuer to Ensure Customized Targeting

Situation

  • A sophisticated player in the credit card space wanted to increase use of data insights for product differentiation to increase sales.
  • There was a lack of understanding around customer characteristics leading to inappropriate product matching


Approach

  • Axtria's propreitory algorithms helped segment customers on credit card usage habits, risk profile, purchasing habits etc.
  • Customer attributes and characteristics were scored via predictive analytics and decision variables to create optimized and differentiated product offerings for each segment.

Customer Valuation Analytics For A Credit Card Issuer For Customized Targeting

The data on past customer behavior was analyzed to score and profile customers. Key customer segments were created as a basis for product differentiation and mapping


Result

Customer profiling and segmentation resulted in creating a set of differentiated product offerings, leading to 20% increase in sales for target product lines.

Customer Valuation Analytics For A Credit Card Issuer For Customized Targeting