Axtria Insights

Axtria Insights

CASE STUDY
Axtria Helped a Fortune 50 Healthcare Distributor Identify Market Growth Opportunities Through a Comprehensive Analytics Platform for Sales & Marketing Analysis

Situation

Our client, a fortune 50 company providing healthcare distribution and technology services has identified major problem areas with their sales and marketing efforts. The client approached Axtria to help them identify market growth opportunities and address various problem areas faced within the organization. They are looking for an effective analytics platform to help with their sales and marketing analysis.

Challenges

The client is facing multiple challenges with their present BI tool:

  • Lack of financial transparency into key customer segments
  • Limited ability to drill down into the level of details
  • Multiple rolls-up methodologies across the organization
  • Lack of consistency in how analysis is performed across the organization
  • No single truth of data

Approach

Axtria partnered with the client to provide a comprehensive Analytics solution that addressed all the problems. To achieve this, Axtria engaged its resources in the following projects: 

  • Robust Data Management to facilitate routine data production and storage to enable the customer to focus on high end analytics. With this solution, Axtria was able to:
    • Aggregate multiple data sources to create a single data mart for the analytics team to utilize for analytics
    • Create a structure to process and analyze new data sources to be integrated in the future
    • Assume responsibility of production of regular data updates and report generation
  • BI tool selection for sales and marketing: - Axtria led a comprehensive BI tool selection process to help the client select a technology solution that best fit their business use cases, their budget, and their organizational needs.
  • Visual Dashboards using the selected BI tool : - Axtria developed and deployed several interactive dashboards providing insightful analytics on prospective customers, that allowed the client to
    • Identify geographic areas with market growth opportunity
    • Identify prospect accounts and provide relevant information to be able to target them
    • Collaborate with the sales teams and share critical insights to help them seal the deal

Result

Our client highlighted the following benefits they realized from utilizing the solution:

  • Reliable and accurate data management system with a single source of truth
  • Critical insights that provided market intelligence and identified prospective customers
  • Ad hoc data discovery tools that allowed drill-down capabilities to further research and identify opportunities

Healthcare Distributor Market Growth Opportunities Analytics Platform for Sales Marketing Analysis



Healthcare Distributor Market Growth Opportunities Analytics Platform for Sales Marketing Analysis



Healthcare Distributor Market Growth Opportunities Analytics Platform for Sales Marketing Analysis