- The Client, a leading cancer diagnostics company, wished to commercialize its bladder cancer diagnostic test product in US.
- The client wanted to identify top market potential areas and good workable territories (both outside and inside sales territories) in order to promote its product in those markets.
Client wanted Axtria to prioritize territories so that they could make the best use of the limited resources they had and proceed with the recruitment and deployment process of sales representatives.
Axtria used its in-house analytical capabilities and its alignment mapping software Alignstar to help the client:
- Target markets with the most potential
- Estimate sales force size and
- Design territories
Axtria’s analysis helped the client identify territories to market the bladder cancer diagnostic test product. The analysis also helped the client prioritize top market areas for commercializing the product.