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Welcome to the Axtria Collective!
This edition features a client success story on Axtria's partnership with SK Life Science, Axtria's POV on implementing successful omnichannel programs, and an in-depth overview of real-world evidence. You can also read about the seven components for scaling GenAI projects and the benefits of using large language models for data segmentation.
Happy reading!
FEATURED CONTENT
SK Life Science Leverages Smart, Efficient Solutions Across its Engaged Industry-Leading Sales Team
SK Life Science has partnered with Axtria to move from insights to action and drive business growth. See how SK Life Science is leveraging Axtria SalesIQᵀᴹ, Axtria’s sales planning and operations solution, to support an industry-leading, effective, and motivated sales team.
POINT OF VIEW
Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer Experience
Pharma companies struggle with fragmented data and disconnected platforms while creating omnichannel experiences. This report explores how to address these challenges and features a step-by-step guide to building a successful omnichannel program.
INDUSTRY PRIMER
Real-World Evidence
Real-world evidence (RWE) is transforming how we understand and demonstrate the value of medical products. Learn about the various sources of real-world data (RWD), the use cases for RWE in regulatory decision-making, the potential of RWE to improve health equity, and the limitations to consider when using RWD.
LEADER'S PERSPECTIVES
Turning pilots into production: How to create, scale, and succeed with GenAI
Sudip Chakraborty, Principal, Data Science at Axtria, discusses the steps required to successfully integrate GenAI into pharma operations. Discover the critical components for scaling GenAI, from data strategy to effective prompt engineering.
TIMELESS INSIGHTS
Breaking Boundaries With Large Language Models for Data Segmentation
Data segmentation unlocks the potential of vast datasets by enabling focused analysis and deeper insights. Learn how leveraging large language models for data segmentation can overcome the limitations of traditional segmentation methods and drive better commercial outcomes.
NEWS CAPSULE
Navdeep Chadha at MachineCon 2024, New York
Navdeep Chadha, Co-Founder and CTO of Axtria participated in a panel discussion, "Can We Trust Machines with Critical Business Choices?" at MachineCon 2024 in New York. The panel discussed the accuracy of AI-driven decisions compared to human judgment and explored the ethical considerations and the potential risks of over-relying on AI.
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