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Welcome to the Axtria Collective!

In this edition, we are focusing on the future of healthcare.

Our featured story is a new article on how ChatGPT is transforming pharma.

The Knowledge Stream section explores the evolution of marketing mix, Axtria leaders speak about how patient hubs and a shift to the cloud can benefit life sciences companies, and the Industry Primer section provides a deep dive into the world of AI. In Timeless Insights, learn about data lakehouse framework and compare the effectiveness of virtual versus in-person calls.

Happy reading!

PS: If you haven’t subscribed to The Axtria Collective yet, sign up now so you don’t miss out on the latest trends and insights from the life sciences industry.


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ISPOR 2023

We are thrilled to announce Axtria’s participation as a Gold Sponsor in ISPOR 2023, the leading global conference for health economics and outcomes research (HEOR).

Meet our RWE and HEOR experts from May 7-10, 2023, in Boston, MA.

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We are proud to announce that Axtria is the Platinum Sponsor of the Pharmaceutical Management Science Association (PMSA) 2023 Annual Conference!

Catch our leaders and 200+ attendees from the pharmaceutical industry at the Manchester Grand Hyatt in San Diego from May 21-24, 2023.

Register Now


ChatGPT Story

Transforming Pharma with ChatGPT

As technology evolves at an unprecedented pace, it’s becoming increasingly clear that artificial intelligence (AI) and machine learning (ML) are poised to transform healthcare in profound ways.

While Generative AI technology like ChatGPT is increasingly being adopted to improve the efficiency and accuracy of decision-making in life sciences, it also comes with a unique set of challenges.

Read more to know how ChatGPT is transforming the sales, marketing, and customer experience in life sciences.

Read More


Knowledge Stream

Evolution of Marketing Mix Modeling and Preparing for the Future

In this podcast, Moshe Rosenwein, Director of Advanced Analytics and Data Science at Bayer, discusses his views on the evolution of marketing mix modeling in life sciences, the driving forces behind this change, and how to prepare for the future.

Listen Now


Artificial intelligence

Artificial Intelligence

AI is being hailed as a crucial element in the fourth industrial revolution.

This intriguing article discusses the fundamentals of AI, its benefits, applications, and how it will change the future.

Learn More



Patient Hubs in an Omnichannel World

Patient hubs are the backbone of any pharmaceutical company’s specialty medication commercialization strategy. 

This article, written by Vishal Singal and Nalini Somavarapu, discusses how personalized interventions can help boost the omnichannel experience for patient hubs, drive engagement, and impact adherence in outcomes.

Read More

Leader's Perspective - Tejas Arur

How the Healthcare Industry is Benefiting from its Shift to the Cloud

The life sciences industry transitioning to cloud technology saw improvements in diverse areas, including data management, which helped in enhancing efficiency and productivity.

In this article, Tejas Arur, Principal and Leader of Marketing and Business Development at Axtria, discusses how the healthcare industry is leveraging the cloud to improve patient care.

Read More



Virtual Versus In-Person Calls: Sales Reps in the Digital World

Data shows that virtual calls are 60-80% as effective as in-person calls. However, a robust marketing mix strategy should consider the two closely. Axtria’s latest blog explores these observations and recommends ways to balance the two channels.

Learn More


Unfolding The Data Lakehouse: Far-Reaching and Forward-looking

Life sciences companies have a pressing need for a flexible and high-performance data processing system that can handle diverse data applications. 

This blog introduces Data Lakehouse framework, a data management architecture that adopts the best features of data warehouses and data lakes.

Learn More


Axtria and HealthVerity Announce Strategic Partnership

Axtria, Inc. and HealthVerity, the leader in Identity, Privacy, Governance, and Exchange (IPGE) for real-world data, have announced a partnership to provide life sciences organizations with the data, analytics, and infrastructure required to enable comprehensive and privacy-compliant views of patient journeys across all engagement channels. Read More>>

Axtria Ranked Among Leaders in the Everest Group Life Sciences Sales and Marketing Operations – Service PEAK Matrix Assessment 2023

We are proud to be recognized as an industry leader in Everest Group’s latest LifeSciences Sales and Marketing Operations – Services PEAK Matrix® Assessment 2023 Report. Read More>> 

Axtria Visits IIT Kanpur for its Inaugural Career Fest, Samvardhan 2023

Indian Institute of Technology (IIT) Kanpur recently invited Axtria for their inaugural career fest, Samvardhan 2023. What transpired was beyond expectations as Axtria leaders Joginder Tuteja and Manoj Jain and campus alumni Abhishek Rai interacted with over 500 students over two days. Here’s a glimpse from a series of activities conducted at the campus. Read More>>

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