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Welcome to the Axtria Collective!

In this edition, discover how Dynamic Activity Planning can empower your field force without overwhelming them with excessive data points. Explore strategies for creating a successful omnichannel customer experience and tune in to a podcast featuring Michael Bailey, CEO of AVEO Oncology. Additionally, learn how generative AI can assist primary care physicians, and read about Axtria’s key takeaways from ISPOR 2024. 

Happy reading!


Axtria Ignite 2024

Axtria Ignite is our annual customer celebration that serves as a dynamic platform for learning, networking, and inspiration. We will bring together industry leaders, experts, and innovators to share insights, best practices, and strategies for success in our rapidly evolving business. You can expect to engage in thought-provoking discussions, forge valuable connections, and leave energized with fresh ideas to drive your businesses forward.

Register Now


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Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement

How much data is too much? While your sales reps want to be informed about the latest insights when they’re out detailing doctors, giving them too much information and frequently changing their plans can frustrate them. Our latest white paper explores how Dynamic Activity Planning can help find the balance. Learn how Dynamic Activity Planning can enhance sales performance and customer engagement without the hassle of urgent next best actions. 

Download Your Copy


Knowledge Stream Podcast May 2024

Winning for Cancer Patients with Purpose and Perseverance

In this podcast episode, Michael Bailey, CEO of AVEO Oncology, discusses the importance of purpose-driven leadership. Learn about the 'win-win-win' strategy in mergers and acquisitions, the art of building reputation, the power of active listening, and tips for balancing personal and professional commitments.

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Industry Primer Omnichannel Customer Experience

Omnichannel Customer Experience

Creating an omnichannel customer experience goes far beyond connecting multiple communication channels. This article offers a detailed roadmap for implementing omnichannel customer experiences and showcases examples of successful omnichannel engagements.

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Generative AI: A game-changer for primary care physicians

Jassi Chadha, CEO and President of Axtria, discusses the immense potential of Gen AI for primary care physicians. From generating customized patient outreach based on unique medical histories to summarizing the progress of clinical studies, discover how Gen AI can become a trusted partner for physicians.

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Unveiling The Key Trends and Topics: Axtria's Insights from ISPOR US 2024

Axtria conducted two podium presentations and exhibited nine posters at ISPOR 2024. Learn our key takeaways from this conference, including the adoption of causal inference methodologies in real-world evidence, the impact of Gen AI in health economics and outcomes research, the use of novel real-world data, and the potential of digital twins.

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Axtria at PMSA Annual Conference 2024 and ISPOR 2024

Leaders from Axtria attended and presented at the PMSA Annual Conference 2024, conducted in Denver, and at ISPOR 2024, conducted in Atlanta. Check out the pictures from both events here: PMSA Annual Conference 2024; ISPOR 2024

Axtria Leaders Named as Innovate100 Leaders in New Jersey

Jassi Chadha, CEO and President of Axtria, Navi Chadha, Co-Founder and CTO of Axtria, and Lokesh Jindal, Head of Products at Axtria, were honored as INNOVATE100 leaders in New Jersey. 

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