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Transforming the Product Commercialization Journey
Meet Axtria at the 2021 PMSA Virtual Conference
June 17 - June 18, 2021
Sponsor of the 2021 PMSA Virtual Conference
We are thrilled to announce our participation in the 2021 PMSA Virtual Conference. PMSA’s annual conference is a premier industry event for pharmaceutical analytics professionals to share best practices and help drive the continued innovation in the pharmaceutical industry. Don’t miss our thought-leading podium and poster presentations, panel participation, virtual booth, innovative thought leadership, and SMEs. We are committed to delivering a transformative impact on patient’s health. Let’s discover how together we can solve your challenges across the commercialization lifecycle.
Axtria’s Participation
Note: All times are in Eastern Time
Yafen Huang
Axtria
Sean Gracey
ViiV Healthcare
Podium Presentation
Leveraging Advanced Analytics for HIV Co-Pay Card Program Optimization
June 17, 2021
Thursday
2:00 to 2:45 p.m.
Rajnish Kumar
Chandresh Awadhwal
Podium Presentation
Applications of Interpretable Machine Learning in Commercial Pharma: Predicting Brand Adoption Through HCP-Profiling
June 18, 2021
Friday
11:15 to 11:45 a.m.
Saswati Dasgupta
Ramesh Krishnan
Podium Presentation
Evolution and Innovations in Promotion Mix Analytics
June 18, 2021
Friday
2:00 to 2:45 p.m.
Poster Presentations
June 17, 2021 | 4:00 to 4:12 p.m.
Note: In addition to the interactive poster session listed below, attendees are encouraged
to peruse the poster hall during the scheduled breaks or free time
Ashvin Bhogendra
Inderpreet Kambo
S.M.A.R.T. Activity Planning for HCPs in the New Normal
Stefano Alberti
Amit Verma
Approaches to Correct For COVID-19 in Marketing-Mix Modeling
Kedar Naphade
Panel Participation: Analytics at Scale
Don't miss attending the panel discussion on the emerging usage of analytics in pharma.
June 18, 2021
Friday
4:00 to 4:45 p.m.
Don’t miss the opportunity to connect with Axtria SMEs through live chat or download our latest thought leadership.
Axtria DataMAxTM is a cloud-based data management platform that helps to rapidly onboard, manage, and govern new commercial data sources for insightful analytics and better decision-making.
Axtria SalesIQTM is an intelligent and adaptive global sales performance management solution that provides real-time intelligence directly to sales reps.
Axtria InsightsMAxTM interweaves siloed data and functional excellence to enable a culture of intelligent insights and operations at scale.
Axtria CustomerIQTM brings together the power of AI/ML-based analytics with business-driven intelligence to improve the interaction between the life sciences company and their customers, providing a complete customer 360° view. It automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.
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