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The Axtria Collective

Welcome to The Axtria Collective,

Stay current on the latest topics, trends, and developments that matter to you. Axtria brings you high-value insights and thought-provoking content that we have curated for your needs.

In the Knowledge Stream section, we bring you a podcast series where leaders discuss industry viewpoints and modern business approaches in life sciences. The Timeless Insights section offers thought leadership that provides valuable insights. The Leaders‘ Perspective features interviews and webinars, and the Axtria News Capsule includes a roundup of upcoming events. Read on!



Future Readiness: Understanding Life Sciences Companies’ Biggest Advantages in 2025

Listen to Jassi Chadha, President, and CEO of Axtria, explain how data, artificial intelligence (AI), and software will become the industry’s primary disruption drivers as data variety, volume, and velocity continue growing.

Listen Now





From Traditional To Omnichannel Customer Engagement – An Industry Perspective

To gauge the pandemic’s impact on life sciences commercial organizations, Axtria performed a dipstick analysis to measure the industry’s maturity to survive the during-and-post-COVID-19 world and better understand these changes and the projected transformation.

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HEOR Value Demonstration and Evidence Generation Challenges

This report explores the increasing importance of demonstrating a treatment's value and measuring outcomes through evidence generation.

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White paper


Data-Driven Customer Journey Design Using Bayesian Network Methodology

For pharmaceutical marketers to deliver impactful messages, it is necessary to make the customer the focal point of analysis. Read how a Bayesian Network methodology allows this via a data-driven customer journey analysis.

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Digital Transformation: Technology or Business-Driven?

Listen to Lokesh Jindal – Axtria’s keynote speaker at the Reuters Events™ Pharma 2021 – to understand how Axtria's product and innovative solutions solve the life sciences industry’s product commercialization challenges.

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Technology Changes Driving Life Sciences Industry Disruption

What do Moderna’s COVID-19 vaccine win and the Pfizer-Israel deal reveal about the roles of software and artificial intelligence in the life sciences industry? Axtria’s CEO, Jassi Chadha, shares his foresight for #biopharma companies in Life Science Leader magazine.

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Don’t Chase Trends In AI, Create Strong Knowledge Foundation Instead: Jassi Chadha, Axtria

In the future, every business must run as a digital business, and data and software are the foundations. Read Jassi Chadha’s conversation with Analytics India Magazine about the latest AI and analytics trends, the association with his alma mater IIT-Delhi, his journey in the life sciences industry, and Axtria’s growth.

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Nasscom Product Conclave-2021-1

We look forward to participating in this event which fosters entrepreneurship and works towards building a sustainable and inclusive technology ecosystem that inspires the world.

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