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From Traditional To Omnichannel Customer Engagement – An Industry Perspective

To gauge the pandemic’s impact on life sciences commercial organizations, Axtria performed a dipstick analysis to measure the industry’s maturity to survive the during-and-post-COVID-19 world and better understand these changes and the projected transformation.

REPORT

HEOR Value Demonstration and Evidence Generation Challenges

This report explores the increasing importance of demonstrating a treatment's value and measuring outcomes through evidence generation.

WHITE PAPER

Data-Driven Customer Journey Design Using Bayesian Network Methodology

For pharmaceutical marketers to deliver impactful messages, it is necessary to make the customer the focal point of analysis. Read how a Bayesian Network methodology allows this via a data-driven customer journey analysis.

Digital Transformation: Technology or Business-Driven?

Listen to Lokesh Jindal – Axtria’s keynote speaker at the Reuters Events™ Pharma 2021 – to understand how Axtria's product and innovative solutions solve the life sciences industry’s product commercialization challenges.

Technology Changes Driving Life Sciences Industry Disruption

What do Moderna’s COVID-19 vaccine win and the Pfizer-Israel deal reveal about the roles of software and artificial intelligence in the life sciences industry? Axtria’s CEO, Jassi Chadha, shares his foresight for #biopharma companies in Life Science Leader magazine.

Don’t Chase Trends In AI, Create Strong Knowledge Foundation Instead: Jassi Chadha, Axtria

In the future, every business must run as a digital business, and data and software are the foundations. Read Jassi Chadha’s conversation with Analytics India Magazine about the latest AI and analytics trends, the association with his alma mater IIT-Delhi, his journey in the life sciences industry, and Axtria’s growth.