AXTRIA'S BLOGS

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      Promotional blackouts, defined as strategically timed periods during which marketing promotions are intentionally withheld, have emerged as a noteworthy component of contemporary marketing ...

      7 mins read

      In the complex world of pharmaceuticals, where drug discovery, development, and marketing involve staggering investments and high-stakes decisions, one question looms large: should pharma ...

      4 mins read

      The term “hallucination” has gained prominence as a fascinating yet challenging aspect of generative artificial intelligence (AI). A hallucination in this context refers to a model’s output ...

      5 mins read

      Recent moves to eliminate marketing cookies have introduced challenges to life sciences commercial operations teams trying to implement effective campaigns. And while today’s commercial ...

      6 mins read

      Introduction We are witnessing a revolution in pharmaceutical and life sciences data management. Every company is angling to include generative artificial intelligence in their workflow. ...

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      Regardless of the industry, mergers and acquisitions (M&A) are highly competitive and give rise to multiple changes for the companies involved. One of the most challenging aspects for ...

      5 mins read

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, ...

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      Introduction The life sciences industry is at the forefront of generating an unprecedented volume and diversity of data, leading the data landscape to rapidly expand from genomics and ...

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      As we exit the COVID-19 pandemic, businesses and enterprises are rebounding, but many worry that a recession is on the horizon. A recession is two or more consecutive quarters of economic ...

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      Before companies can reap the full benefit of omnichannel investments, it is crucial that people in the field force are ready to accept and adopt the changes that omnichannel and next best ...

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      Real-world data (RWD) refers to points of health information collected from patients in their usual care setting rather than randomized controlled trials (RCTs). RWD comes from sources such ...

      7 mins read

      Introduction to data mesh Data mesh is very similar to cooking at scale (as in Indian-style weddings!), where each ingredient is sourced, sliced, stored, and provided to the chef for ...

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      Life sciences enterprises across the globe are turning to artificial intelligence (AI), recognizing it as one of the most prominent technological investments right now. AI has taken the ...

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      Intro Over the past few years, artificial intelligence (AI) has seen massive technological advancements and increasingly widespread industry adoption, leading it to become one of the most ...

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      Intro Accuracy is key when it comes to orthopedic surgery. Even slight missteps, such as improperly placed implants or minor soft tissue damage, can require correction or prolong recovery, ...

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      Change in corporate strategy is often met with resistance, and people naturally question a new plan’s potential for success. Getting a sales team to engage in new and novel approaches to ...

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      Addressing Market Value for Animal Health with Limited Competitive Sales Data and Its Effects on Sales Force Incentives and Goal Setting

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      Introduction Master Data Management (MDM) is a data management discipline wherein core business dimensions are maintained and governed by people (the data governance organization) and ...

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      Introduction Whether talking about investments, math, sports, or anything else of consequence, getting the fundamentals right is important. It helps you develop good habits, establishes ...

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      This year’s ISPOR conference theme was “Impacting Innovation, Value, and Healthcare Decision-Making.” As a Gold Sponsor for the event, Axtria hosted a workshop on Social Determinants of ...

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      So, I asked ChatGPT to write me a joke about a pharma sales rep who walks into a bar. ChatGPT: A pharmaceutical sales rep walks into a bar and asks the bartender, "What's the cure for a bad ...

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      The primary role of any sales rep in the life sciences industry is to convince physicians to prescribe their drugs. Reps do this through “detailing,” in which they visit healthcare ...

      6 mins read

      Right now, life sciences companies have a pressing need: a flexible and high-performance data processing and analysis system that can handle diverse data applications such as SQL analytics, ...

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      Prior to 1970, almost all surgeries were performed in hospitals. It was not uncommon to wait weeks or months for a surgical appointment, followed by several days in a hospital and several ...

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      Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

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      Traditional marketing looks at promotional activities in isolation. For example, a direct-to-consumer (DTC) manager focuses only on DTC content, such as which slots to buy across channels. ...

      5 mins read

      In these unprecedented times, the value of data science is clear, especially in the pharma and life sciences industries. The emergence of data science has brought access to technologies ...

      5 mins read

      Everywhere we look, data is increasing in volume and complexity. Businesses are looking for new ways to take advantage of this valuable resource and enhance the speed and accuracy of ...

      3 mins read

      Health systems have undergone a seemingly interminable transformation through an ever-increasing progression of mergers and acquisitions (M&A) activities that have escalated over the ...

      8 mins read

      The animal health industry is expanding at a combined annual growth rate (CAGR) of 6.3% per year, and global sales are now projected to be $67.56 BN by the end of 2026.1 This growth lends ...

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      INTRODUCTION The COVID-19 pandemic and the required shift to remote interactions have significantly reshaped medical device sales processes. MedTech companies have accelerated their digital ...

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      INTRODUCTION Laboratory testing has seen a remarkable evolution in the last few decades. This evolution has led to capabilities far beyond fundamental inpatient/outpatient record keeping, ...

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      Statistical techniques are used extensively to simulate and estimate the impact of a decision that has potentially far-reaching consequences. One such statistical method compares multiple ...

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      In the last few decades, technology has advanced at an unfathomable pace. Digital and cloud-based innovations create new possibilities daily, accelerating transformation for businesses and ...

      4 mins read

      Sales and marketing teams in all life sciences organizations allocate large budgets to multichannel marketing and promotion campaigns. It’s natural for them to want to accurately assess the ...

      4 mins read

      As we are all getting used to the “new normal” of working during the COVID-19 pandemic, many of the adopted ways are here to stay and not just a stop-gap. The pharmaceutical industry and ...

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      The pet care market in the United States was estimated at about $80 billion in 2021, according to a study published by Global Industry Analysts.1 And according to market analytics firm IRI, ...

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      INTRODUCTION For anyone who watches shows or movies on their television or electronic devices, platforms such as Netflix, HBO Max, Disney+, and Apple TV have quickly become the de facto ...

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      Introduction With so much happening in the world in the last three years, perspectives and ways of doing business have gone through a sea change. The COVID-19 pandemic has certainly brought ...

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      Introduction It takes 10 to 15 years to develop one successful drug, and the price of new drug approvals has risen to roughly $2.6 BN, according to a study by Tufts Center for the Study of ...

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      INTRODUCTION In 2020, organizations spent approximately $738 billion on digital transformation. That number is expected to grow at 22.1% of the compound annual growth rate (CAGR) during ...

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      One of the life sciences industry's most important goals is to achieve the long-term sustainability of its digital transformation initiatives. The industry is adopting holistic strategies ...

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      Traditional pharmaceutical marketing channels no longer generate the response rate they once did in today’s healthcare environment. Pharmaceutical products need a significant promotional ...

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      Many pharmaceutical companies deploy specialized sales reps, known as field specialists, to ensure patient safety and improve health outcomes. Field specialists can:

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      US-based Axtrians kicked off the month of June with an official “Welcome Back” celebration across US offices. These celebrations included Jassi addressing all the offices as they united ...

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      Life science organizations are moving fast in adopting cloud-based technology solutions to meet their data and analytics needs. While there’s no contention that data is becoming ...

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      Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence ...

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      The journey from sourcing data to making data-driven decisions is critical and complex. In this journey, life sciences companies transit via several opportunities to define a competitive ...

      5 mins read

      Businesses that adopt omnichannel strategies achieve 91% greater customer retention rates year-over-year (YOY) 1

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      Enable a modern data analytics platform ecosystem to empower data-driven culture, purpose-built use cases, and business-driven outcomes

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      Introduction Today, omnichannel customer engagement is table stakes. Emerging and Fortune 500 life sciences organizations, are reinventing the way they interact with customers, driven by ...

      5 mins read

      ,, Everyone dreads failure, but we often gain our most significant “lessons learned” and motivation from our failures. I have been cycling long distances (200 km+) for close to seven years ...

      4 mins read

      A successful incentive compensation (IC) program requires a robust sales crediting process. The timely availability of data in a suitable structured format is essential for critical ...

      5 mins read

      In recent years, rare disease products, or orphan drugs, have observed an increase in research and development (R&D) focus from pharma, biopharma, and biotech companies. A study ...

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      Greetings, As we draw closer to the next year, I want to express a heartfelt thank you to all our clients, partners, and Axtrians for your support throughout the most unprecedented of ...

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      1. INTRODUCTION The COVID-19 pandemic has caused financial uncertainty across business platforms worldwide. While specific healthcare industry sectors may have seen growth due to a ...

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      INTRODUCTION Pharmaceutical and life sciences companies are facing rapidly accelerating rates of disruption due to COVID-19, the new digital era, and traditional forces like new product ...

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      INTRODUCTION The field force has always played a pivotal role in engaging with healthcare practitioners (HCPs) and driving demand. Some studies have shown up to a 10x return on the dollar ...

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      Over the last ten years, the clinical research industry has evolved in many aspects. For instance, the industry is shifting from simple trials to global and more patient-centric trials. As ...

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      COVID-19 has introduced irreversible changes across the globe. As our world crawls into the new normal, the way we interact and transact may never be the same. People are increasingly ...

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      Discover how Axtria SalesIQTM field reporting and analytics capabilities provide meaningful insights to help a medical device company impact salesforce effectiveness and boost sales rep ...

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      The Business Case for an End-to-End Sales Performance Management Solution for a Medical Device Company

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      Introduction With the uncertainty in these pandemic times, sales forces are dwindling, and access to a broader selection of physicians, hospitals, and integrated delivery networks (IDNs) is ...

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      This blog is the second of a two-part series. It highlights three of the six reasons for emerging pharma companies to move away from siloed point-solutions and choose an integrated ...

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      The COVID-19 pandemic has accelerated several changes in the pharmaceutical commercial model that were already underway: the digitization of sales rep-physician engagement, an influx of ...

      3 mins read

      The pandemic has brought forth several unexpected changes to companies’ business and commercial models across industries. For the life sciences industry, 2020 pushed organizations to ...

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      The November 2020 elections for President, Senate, and House are finally behind us. Democrats now control the White House and Congress, but the latter by the slimmest of margins with no ...

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      In today's rapidly changing and competitive business environment, sales professionals must be agile, able to anticipate changes, and capitalize on new opportunities. Simultaneously, ...

      6 mins read

      There are multiple challenges for the development, approval, and commercialization of any novel therapy, especially in a niche rare disease landscape. To mitigate these challenges in the ...

      5 mins read

      Overview of Current Market-Mix Methodologies For over 25 years, the pharmaceutical industry has relied on marketing-mix (MMx) analyses to measure the effectiveness of their promotional ...

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      In this first of a two-part series blog, we highlight three of six reasons to choose an integrated end-to-end commercial data and analytics solution against siloed point-solutions. These ...

      5 mins read

      Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a ...

      6 mins read

      Problem Rare diseases, also known as orphan diseases, affect a small percentage of the patient population (<200,000 patients in the US but usually much lower) with much higher drug ...

      4 mins read

      This blog is based on the guest post, "How has COVID-19 Accelerated the Need for Effective Physician Outreach?” featured in the December 2020 edition of BW Wellbeingworld. Click here to ...

      4 mins read

      States Feeling Budget Pressures Due to Expanding Medicaid Enrollment Economic recession effects induced by state and local public policy responses to the COVID-19 pandemic (according to the ...

      5 mins read

      The authors have 45+ combined years of pharma industry experience, leading internal company sales force strategy/operations processes, leading departments responsible for sales force ...

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      What Should the Pharma Industry Learn from the 2020 Elections? 1.1 Current State of Party Control of the White House and Congress The November 2020 elections for President, Senate, and ...

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      This blog is based on the full-length article, "The Importance of CDMS in the Clinical Study Process," featured in the August 2020 edition of International Clinical Trials. Click here to ...

      4 mins read

      “Few economists expect the third quarter’s growth to persist.”1 “11.4 million jobs replaced, of the 22 million lost in March and April.”2 “Many of those who lost jobs are struggling to find ...

      7 mins read

      Long-Term Changes Brought on by COVID-19 There has been much written of late about the effects of COVID-19 on the pharma industry, such as articles published by Axtria (see various posts on ...

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      The United States Food and Drug Administration (FDA) defines a rare disease or orphan disease as a disease or state that affects less than 200,000 patients in the US, or that affects no ...

      6 mins read

      Importation of Price Controls on Medicare Part B and D Drugs – Interpretation and Implementation The Trump administration recently announced through an executive order that the cost of ...

      8 mins read

      Axtria Blogs have continued to follow the uncertain course of the US economic recovery, like an “accordion” or repeating “W-shape” induced by the COVID-19 pandemic [1-2]. Newly released ...

      6 mins read

      Every year, many life sciences organizations host speaker conference events, or speaker programs, across the globe. These speaker programs are one of the most successful sales and marketing ...

      6 mins read

      Choosing Between Food and Medicine The COVID-19 induced recession has taken another ominous turn as the Census Bureau recently reported that almost 30 million Americans responded in a ...

      6 mins read

      “U.S. Economy Sees Record Downturn” The headline on the record drop in U.S. GDP for Q2 2020 at an annual rate of 32.9% and 9.5% from the previous quarter, The Wall Street Journal, print ...

      7 mins read

      Meet Amy, the sweetest employee you could ever know! This bubbly personality is known as “the face of Axtria,” and keeps the positive vibes and the organization high. Read her inspirational ...

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      Meet Sandeep – a valued Axtrian whose drive to learn, ability to provide customer value, and love for collaboration helps him thrive within the company. Check out how this inspirational ...

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      Many in the pharma industry currently fear that the broad use of price controls, once thought of as being theoretical and a remote possibility, is now an inevitability. This author has ...

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      “VIRUS WIPES OUT 5 YEARS OF ECONOMIC GROWTH” The headline on the record drop in US GDP for Q2 2020 at an annual rate of 32.9% and 9.5% from the previous quarter, The New York Times, print ...

      5 mins read

      With the increase in the number of touchpoints for a Healthcare Physician (HCP), it has become more important for pharmaceutical companies to personalize marketing efforts at the HCP level. ...

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      Will the recovery of local economies from the coronavirus pandemic take the shape of a V, U, Nike Swoosh, or W? The “W” shape is gaining more acceptance from economists as they consider the ...

      3 mins read

      The following blog has been written by Shikha Singhal, Axtria’s People Practices leader. Shikha is passionate about building positive workplaces that exude success, happiness, and pride. ...

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      The commercial ecosystem of the medical device industry is an intricate one. Medical device sales teams constantly watch out for opportunities across the sales process, beyond the ...

      6 mins read

      Rid your binge-watching boredom through artificial intelligence and machine learning – a leading cause of the pharmaceutical industry's best innovations and advancements. As the projected ...

      4 mins read

      Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective ...

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      The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming ...

      5 mins read

      "When you control the supply of medicines, you control the world." Rosemary Gibson Senior Advisor to the Hastings Center, a US-based Bioethics Research Institute and author of the book, ...

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      As of April 20, there are 2,440,528 confirmed coronavirus cases and 167,592 deaths globally. Currently, the U.S. continues as the hardest-hit country in the world, with 749,666 total cases ...

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      As per a systemic review1 published in Annals of Internal Medicine, assessing the impact of interventions to improve adherence, it was found that about half the medications prescribed for ...

      4 mins read

      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and ...

      5 mins read

      “Hi Caroline, this is Jeff! You reported feeling heavily symptomatic yesterday. I wanted to see if you are doing better. On a scale from 1-10, how would you rate your pain today?”

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      In today's technology age, many of the world's fastest-growing and lucrative careers stem from STEM – science, technology, engineering, and math. Unfortunately, STEM industries are still ...

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      Today more than any other day, having started my career in a GE company (the erstwhile GE Capital International Services), I have this involuntary urge to pay my tribute to “Neutron Jack” ...

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      The world of health and medicine has broken countless barriers over the last few scores. Life sciences companies have continued to invest significantly in their research of globally ...

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      The life sciences industry has always been propelled by research and innovation, more now than ever, with breakthrough drug development, massive investments to expedite drug launches, and ...

      4 mins read

      In Part 1 of this two-part series, we learned about what managed care analytics means for pharma brand success and the factors that pharma companies need to keep in mind while planning ...

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      Operating in the managed care system in the US healthcare market is challenging due to the complex environment. It is incredibly volatile and fragmented, with stakeholders ranging across ...

      3 mins read

      Do you have a bookworm or someone who loves to learn on your gift list? Perhaps someone interested in how artificial intelligence (AI) and machine learning (ML) are breaking the traditional ...

      3 mins read

      This blog is the second of a two-part series and highlights two of the four key forces driving changes in the healthcare ecosystem, encouraging medical device companies to rethink their ...

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      In the first blog of this two-part series, we highlight two of the four key forces driving changes in the healthcare ecosystem, encouraging medical device companies to rethink their ...

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      Data and technology are etching a new DNA of each touchpoint of our lives today. As we live and breathe, the fourth industrial revolution and its fusion of technologies are dissolving the ...

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      Today’s increasingly digital society is causing an evolution in pharma marketing strategies. Numerous digital channels have sprung up due to technological advancements, and they are ...

      5 mins read

      The Life Sciences analytics industry is progressing each day with AI/ML driven technologies and the exploding healthcare data, which is expected to cross 2,314 exabytes by 20201. New ...

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      Pharma companies realize the value of data-driven insights and decision making and employing best-in-class technology and infrastructure to enable them. So, in recent years, pharma ...

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      Making the right clinical and business decisions requires the leadership teams of healthcare providers and life sciences companies to have access to the right information, at the right ...

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      Axtria’s has received an honorable mention in Gartner’s Magic Quadrant for Sales Performance Management for the 3rd consecutive year. Axtria SalesIQ™ is a cloud based unified global sales ...

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      In addition to Axtria’s presentations and posters (mentioned in our first blog on Write the Future of Analytics with Axtria at PMSA 2019), Axtria is also leading one of the pre-conference ...

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      Axtria is delighted to announce that we will be sponsoring and participating in the Pharmaceutical Management Science Association’s (PMSA) annual conference. This will be Axtria’s ninth ...

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      Market dynamics are changing the medical device market in unprecedented ways. Accustomed to rapid innovation in their lives as consumers, patients are expecting data and information being ...

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      There is an abundance of information in the healthcare world, especially with new databases emerging such as those created through patient claims, electronic health records (EHRs), social ...

      4 mins read

      “We are a flat hierarchy organization!” Time and again we have heard professionals state this – be it during a sales meeting, a seminar, a casual conversation, or even in a job description. ...

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      We are delighted to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) 2019 Winter Symposium in Las Vegas at The Signature at MGM ...

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      Axtria is proud to recognize that our Principal Scientist, Dr. George A. Chressanthis, has been inducted into the Indiana University of Pennsylvania (IUP) College of Humanities and Social ...

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      This tri-blog series delves into the need, challenges, requisites and approaches to implementing an effective global segmentation & targeting (S&T) strategy in the life sciences ...

      5 mins read

      We are excited to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) second annual European Summit in Amsterdam at the iconic Hilton ...

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      A lot has been said and spoken about the millennial generation but is managing their career expectations really such an uphill task for companies? Shikha Singhal, Head of Axtria Institute, ...

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      The tri-blog series delves into the need, challenges, and approaches to implementing an effective global segmentation & targeting strategy. The first part of the blog discusses the ...

      3 mins read

      The life sciences industry is experiencing a digital transformation. Patients’ expectations have grown with the amount of health-related information available online, and almost 67% of ...

      4 mins read

      The pharmaceutical marketing landscape has changed significantly due to the emergence of several types of “health systems” (e.g., ACOs, IDNs, IHNs, etc.), and the multiple physicians, ...

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      In addition to Axtria’s presentations and posters (discussed in our first blog on Axtria’s participation in PMSA’s 2018 Annual Conference), Axtria’s Principal, Devesh Verma, Ph.D., will be ...

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      In our previous PMSA blogs we talked about Axtria’s presentations in the General Sessions. In this blog, we will dive into the informative PMSA poster presentations. Axtria will be ...

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      As part of Axtria’s exciting presentation lineup, David Wood, Senior Principal, and Shubham Lahoti, Associate Director, will be presenting on the topic of “Measuring Direct and Indirect ...

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      As a follow-up to our first Pharmaceutical Management Science Association (PMSA) blog on Axtria’s participation in PMSA’s 2018 Annual Conference, we would now like to draw your attention to ...

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      We are excited to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) annual conference yet again. This year’s theme is “Next Generation ...

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      When new drugs enter the market, there are often delays before patients have access to the medication. These delays are partly due to patients and physicians being required to complete ...

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      We are excited to announce Axtria’s participation at eyeforpharma Barcelona 2018. The conference takes place March 13th -15th and is one of Europe's most influential conferences in pharma, ...

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      Estimating the size of a target patient population is critical for many stakeholders within the healthcare industry. For pharmaceutical companies, a strong understanding of the patient ...

      3 mins read

      In patients with high cardiovascular risk, statins are the first-line of therapy. Statins, such as Crestor® and Lipitor®, are economical and effective. However, for those patients who do ...

      2 mins read

      Gartner has just released the latest version of the Magic Quadrant for Sales Performance Management. The Magic Quadrant examines qualifying vendors for sales performance management ...

      1 mins read

      We all know that in sales, the outcomes you get are the outcomes you incent. This is especially important for large field forces such as pharma, where a very large number of influencers are ...

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      Effective roster management has long been an overlooked topic in Pharma commercial operations. In fact, in our 2016 Commercial Excellence Survey, we found that 46% of Pharma organizations ...

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      Axtria conducted a workshop on Multi-Channel Marketing and Next Generation Engagement at the PMSA January Symposium in Las Vegas.

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      We are proud to share that Axtria has made NJBIZ’s Fast 50 list of the fastest growing companies in New Jersey. It is our fourth year on the list, and we are ranked 11th for 2017.

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      At Axtria we are very excited to have been ranked number 270 on Deloitte’s Technology Fast 500™ list for 2017. This recognition marks Axtria’s third consecutive year amongst Deloitte’s ...

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      Axtria is extremely proud to rank in the CIOReview Tech Solution Providers list for 2017, which is an annual listing of 20 companies that are at the forefront of providing Pharma and Life ...

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      Axtria is extremely proud to rank in Crain’s New York Business Fast 50 List for 2017. The ranking highlights the city's 50 fastest-growing companies with its annual Fast 50 feature. It ...

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      Arvindh Balakrishnan, VP Sales & Marketing, Axtria, Inc.

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      Some of the most rewarding work we are involved in at Axtria right now is in the Health Economics and Outcomes Research (HEOR) space, where we are partnering with our clients to help ...

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      Business Intelligence (BI) adoption is exploding. As data volumes expand, more and more businesses are adopting BI solutions to turn this data into meaningful information. Small pharma and ...

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      The final countdown to the Veeva Commercial Summit has begun and we are only a few days away from one of the most exciting events on the pharma calendar. This year, besides our interesting ...

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      Axtria is excited to be back as a gold sponsor at the Veeva Summit 2017. This is always one of our favorite events of the year, with so many industry professionals and Veeva experts ...

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      We always save the best until last, and PMSA 2017 is no exception. On Wednesday 26th April, we will conclude the conference with an insightful presentation from Asheesh Sharma and Vineet ...

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      Following up on our busy agenda for PMSA 2017, on Tuesday April 25th we have Ashish Sharma and Cheng Wang answering the question “Can Social Media Data Improve Sales Forecasting?”.

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      As the industry shifts from volume to value based models, it is becoming necessary for Pharmaceutical companies to demonstrate the value their brands deliver through outcomes and evidence ...

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      The following blog is an expanded summary of proposed research accepted for delivery at the upcoming 22nd ISPOR Annual International Meeting, Research Poster Presentations - Session I, ...

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      Following on from our first PMSA blog post on the pre-conference tutorial, we would now like to draw your attention to the thought-leading presentations we have planned on April 25th.

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      Axtria shares a long association with Pharmaceutical Management Science Association (PMSA), and we are excited to be back at this year’s conference as a Gold Sponsor. Axtria has a lot of ...

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      There is no doubt that the Pharmaceutical Management Science Association’s (PMSA) annual conference is one of the most eagerly awaited events on the Pharma calendar. This year’s theme is ...

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      As the industry shifts from volume to value based models, it is becoming necessary for Pharmaceutical companies to demonstrate the value their brands deliver through outcomes and evidence ...

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      More than 200 executives joined SmartCEO in celebrating 50 of New Jersey’s fastest-growing companies

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      We are excited to announce that Axtria’s Randy Risser and Sudeep Saha will be running a deep-dive workshop on Real World Data at PMSA’s 2017 Winter Symposium. The event takes place from ...

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      At Axtria we are very excited to have been ranked 3rd on New Jersey's 2016 50 Fastest Growing Companies by NJBIZ (New Jersey's premiere business news publication). This is the third year in ...

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      Axtria attributes their strong revenue growth to innovation, transparency, and a focus on customer satisfaction.

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      Axtria is extremely proud to rank in the si100 list for 2016, which is SiliconIndia’s annual listing of the top 100 technology companies founded and managed by Indians in the U.S. Over the ...

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      Dreamforce continues to grow in size, importance and energy. 2016 was a standout year for us at Axtria with so much focus on data, insights and intelligent applications. Data is clearly the ...

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      There are numerous drugs on the market to lower cholesterol and ultimately reduce cardiovascular risk. Drugs in the statin class, like Lipitor® and Zocor®, are generally effective and ...

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      We’ve had some pretty memorable announcements over the years at Dreamforce, but the launch of Einstein, Salesforce’s Artificial Intelligence (AI) engine, has to be one of the most exciting. ...

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      Dreamforce 2016 is one of the industry’s largest technology conferences with over 2,000 sessions, including keynotes, breakouts, training, and certification. The event takes place across a ...

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      Research presented from Mylan Pharmaceuticals at the recently held 2016 annual meeting of the American Society of Clinical Oncology (ASCO) generated excitement within the medical community ...

      3 mins read

      Pharmaceutical companies spend a substantial amount of money on sales & marketing (S&M). One recent article noted the top 10 pharma companies spent $98.3 billion on S&M in ...

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      It’s now less than few weeks until the world’s largest software industry conference begins! Yes, Dreamforce is just around the corner, and we are delighted to announce our participation. ...

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      Amazon Redshift is a fast, fully managed, petabyte-scale Data Warehouse (DWH) solution. It is a columnar Database and facilitates massive parallel processing (MPP). In any DWH solution, we ...

      1 mins read

      With the advancements in the field of science and technology, more and more appliances have integrated systems capable of storing and reporting streams of data. Under the field of ...

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      Dataquest - 30th June 2016 - Excerpts from the Interview

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      As we look back on an exciting week in Philadelphia, there are many highlights that make 2016 the best Veeva Commercial Summit yet. At Axtria, we thrive on customer engagement and the ...

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      As it becomes increasingly more difficult for Sales Representatives to gain access to physicians, the need for timely, relevant and value-focused engagement is now more important than ever.

      1 mins read

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      Privacy is the right to have control over how an individual’s personal information is being collected, shared and used. In recent trends, people’s attitude towards the internet has changed ...

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      People Placement constitutes the activities related to assignment of sales reps, following any major sales force territory alignment or change in the size and structure of sales force. ...

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      With 971% growth, Axtria blazes a trail as one of New Jersey's fastest-growing companies Axtria Inc received the Future 50 award, its 3rd NJ based award in the last 6 months, adding to the ...

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      We are growing, and we needed more space to work with our customers and partners! The inauguration of our second Berkley Heights (NJ) office on 22nd Feb 2016 was a grand event.

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      Axtria now offers its cloud data analytics expertise in combination with Reltio’s cloud MDM platform. This partnership allows customers to get a clean, single source of data - and turns ...

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      Axtria has been selected as a finalist of the Innovative Technology Company of the Year at the 19th NJTC Annual Awards. The Awards ceremony will be held on the evening of November 19, 2015 ...

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      In the second PMSA Webinar Series 2015 session, which is a one-of-its-kind platform for discussion and collaboration on best practices in sales operations, Axtria’s David Wood (PhD) and ...

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      Omnichannel Customer Engagement

      Ensure 360-degree customer engagement with omnichannel marketing solutions.

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      Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

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      Call Planning

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      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

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      Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

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      In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

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