Axtria Blogs

Blogs By Chandresh Kumar Awadhwal

Machine Learning (ML) Driven Segmentation & Targeting Of Physicians

Machine Learning (ML) Driven Segmentation & Targeting Of Physicians

With the increase in the number of touchpoints for a Healthcare Physician (HCP), it has become more important for pharmaceutical companies to personalize marketing efforts at the HCP level. Segmentation forms the backbone of customized marketing and is a critical step in converting brand strategy into actionable tactics. A robust segmentation process enables effective targeting – a potential group of customers receiving communication through preferred channels from the pharmaceutical companies.

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