Blogs By Patrick Brundage

We believe in the power of impactful stories. Discover Insights, Industry Perspectives And Modern Business Approaches.

    This blog is based on the guest post, "How has COVID-19 Accelerated the Need for Effective Physician Outreach?” featured in the December 2020 edition of BW Wellbeingworld. Click here to ...

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    States Feeling Budget Pressures Due to Expanding Medicaid Enrollment Economic recession effects induced by state and local public policy responses to the COVID-19 pandemic (according to the ...

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    The authors have 45+ combined years of pharma industry experience, leading internal company sales force strategy/operations processes, leading departments responsible for sales force ...

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    What Should the Pharma Industry Learn from the 2020 Elections? 1.1 Current State of Party Control of the White House and Congress The November 2020 elections for President, Senate, and ...

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    This blog is based on the full-length article, "The Importance of CDMS in the Clinical Study Process," featured in the August 2020 edition of International Clinical Trials. Click here to ...

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    “Few economists expect the third quarter’s growth to persist.”1 “11.4 million jobs replaced, of the 22 million lost in March and April.”2  “Many of those who lost jobs are struggling to ...

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    Long-Term Changes Brought on by COVID-19 There has been much written of late about the effects of COVID-19 on the pharma industry, such as articles published by Axtria (see various posts on ...

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    The United States Food and Drug Administration (FDA) defines a rare disease or orphan disease as a disease or state that affects less than 200,000 patients in the US, or that affects no ...

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    Importation of Price Controls on Medicare Part B and D Drugs – Interpretation and Implementation The Trump administration recently announced through an executive order that the cost of ...

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    Axtria Blogs have continued to follow the uncertain course of the US economic recovery, like an “accordion” or repeating “W-shape” induced by the COVID-19 pandemic [1-2]. Newly released ...

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    Every year, many life sciences organizations host speaker conference events, or speaker programs, across the globe. These speaker programs are one of the most successful sales and marketing ...

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    Choosing Between Food and Medicine The COVID-19 induced recession has taken another ominous turn as the Census Bureau recently reported that almost 30 million Americans responded in a ...

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      “U.S. Economy Sees Record Downturn”  The headline on the record drop in U.S. GDP for Q2 2020 at an annual rate of 32.9% and 9.5% from the previous quarter, The Wall Street Journal, print ...

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    Meet Amy, the sweetest employee you could ever know! This bubbly personality is known as “the face of Axtria,” and keeps the positive vibes and the organization high. Read her inspirational ...

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    Meet Sandeep – a valued Axtrian whose drive to learn, ability to provide customer value, and love for collaboration helps him thrive within the company. Check out how this inspirational ...

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    Many in the pharma industry currently fear that the broad use of price controls, once thought of as being theoretical and a remote possibility, is now an inevitability. This author has ...

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    “VIRUS WIPES OUT 5 YEARS OF ECONOMIC GROWTH”  The headline on the record drop in US GDP for Q2 2020 at an annual rate of 32.9% and 9.5% from the previous quarter, The New York Times, print ...

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    With the increase in the number of touchpoints for a Healthcare Physician (HCP), it has become more important for pharmaceutical companies to personalize marketing efforts at the HCP level. ...

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    Will the recovery of local economies from the coronavirus pandemic take the shape of a V, U, Nike Swoosh, or W? The “W” shape is gaining more acceptance from economists as they consider the ...

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    The following blog has been written by Shikha Singhal, Axtria’s People Practices leader. Shikha is passionate about building positive workplaces that exude success, happiness, and pride. ...

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    The commercial ecosystem of the medical device industry is an intricate one. Medical device sales teams constantly watch out for opportunities across the sales process, beyond the ...

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    Rid your binge-watching boredom through artificial intelligence and machine learning – a leading cause of the pharmaceutical industry's best innovations and advancements. As the projected ...

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    Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective ...

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    The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming ...

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    "When you control the supply of medicines, you control the world." Rosemary Gibson Senior Advisor to the Hastings Center, a US-based Bioethics Research Institute and author of the book, ...

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    As of April 20, there are 2,440,528 confirmed coronavirus cases and 167,592 deaths globally. Currently, the U.S. continues as the hardest-hit country in the world, with 749,666 total cases ...

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    As per a systemic review1 published in Annals of Internal Medicine, assessing the impact of interventions to improve adherence, it was found that about half the medications prescribed for ...

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    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and ...

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    “Hi Caroline, this is Jeff! You reported feeling heavily symptomatic yesterday. I wanted to see if you are doing better. On a scale from 1-10, how would you rate your pain today?”

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    In today's technology age, many of the world's fastest-growing and lucrative careers stem from STEM – science, technology, engineering, and math. Unfortunately, STEM industries are still ...

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    Today more than any other day, having started my career in a GE company (the erstwhile GE Capital International Services), I have this involuntary urge to pay my tribute to “Neutron Jack” ...

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    The world of health and medicine has broken countless barriers over the last few scores. Life sciences companies have continued to invest significantly in their research of globally ...

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    The life sciences industry has always been propelled by research and innovation, more now than ever, with breakthrough drug development, massive investments to expedite drug launches, and ...

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    In Part 1 of this two-part series, we learned about what managed care analytics means for pharma brand success and the factors that pharma companies need to keep in mind while planning ...

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    Operating in the managed care system in the US healthcare market is challenging due to the complex environment. It is incredibly volatile and fragmented, with stakeholders ranging across ...

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    Do you have a bookworm or someone who loves to learn on your gift list? Perhaps someone interested in how artificial intelligence (AI) and machine learning (ML) are breaking the traditional ...

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    This blog is the second of a two-part series and highlights two of the four key forces driving changes in the healthcare ecosystem, encouraging medical device companies to rethink their ...

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    In the first blog of this two-part series, we highlight two of the four key forces driving changes in the healthcare ecosystem, encouraging medical device companies to rethink their ...

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    Data and technology are etching a new DNA of each touchpoint of our lives today. As we live and breathe, the fourth industrial revolution and its fusion of technologies are dissolving the ...

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    Most pharma organizations consider ‘data’ as a key focus area to forge emerging business models by harnessing its immense potential. Data is crucial to fulfilling critical decision making ...

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    Today’s increasingly digital society is causing an evolution in pharma marketing strategies. Numerous digital channels have sprung up due to technological advancements, and they are ...

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    The Life Sciences analytics industry is progressing each day with AI/ML driven technologies and the exploding healthcare data, which is expected to cross 2,314 exabytes by 20201. New ...

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    Pharma companies realize the value of data-driven insights and decision making and employing best-in-class technology and infrastructure to enable them. So, in recent years, pharma ...

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    Making the right clinical and business decisions requires the leadership teams of healthcare providers and life sciences companies to have access to the right information, at the right ...

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    Axtria’s has received an honorable mention in Gartner’s Magic Quadrant for Sales Performance Management for the 3rd consecutive year. Axtria SalesIQ™ is a cloud based unified global sales ...

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    In addition to Axtria’s presentations and posters (mentioned in our first blog on Write the Future of Analytics with Axtria at PMSA 2019), Axtria is also leading one of the pre-conference ...

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    Axtria is delighted to announce that we will be sponsoring and participating in the Pharmaceutical Management Science Association’s (PMSA) annual conference. This will be Axtria’s ninth ...

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    Market dynamics are changing the medical device market in unprecedented ways. Accustomed to rapid innovation in their lives as consumers, patients are expecting data and information being ...

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    There is an abundance of information in the healthcare world, especially with new databases emerging such as those created through patient claims, electronic health records (EHRs), social ...

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    “We are a flat hierarchy organization!” Time and again we have heard professionals state this – be it during a sales meeting, a seminar, a casual conversation, or even in a job description. ...

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    We are delighted to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) 2019 Winter Symposium in Las Vegas at The Signature at MGM ...

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    Axtria is proud to recognize that our Principal Scientist, Dr. George A. Chressanthis, has been inducted into the Indiana University of Pennsylvania (IUP) College of Humanities and Social ...

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    This tri-blog series delves into the need, challenges, requisites and approaches to implementing an effective global segmentation & targeting (S&T) strategy in the life sciences industry. ...

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    We are excited to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) second annual European Summit in Amsterdam at the iconic Hilton ...

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    A lot has been said and spoken about the millennial generation but is managing their career expectations really such an uphill task for companies? Shikha Singhal, Head of Axtria Institute, ...

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    The tri-blog series delves into the need, challenges, and approaches to implementing an effective global segmentation & targeting strategy. The first part of the blog discusses the inherent ...

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    The life sciences industry is experiencing a digital transformation. Patients’ expectations have grown with the amount of health-related information available online, and almost 67% of ...

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    The pharmaceutical marketing landscape has changed significantly due to the emergence of several types of “health systems” (e.g., ACOs, IDNs, IHNs, etc.), and the multiple physicians, ...

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    In addition to Axtria’s presentations and posters (discussed in our first blog on Axtria’s participation in PMSA’s 2018 Annual Conference), Axtria’s Principal, Devesh Verma, Ph.D., will be ...

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    In our previous PMSA blogs we talked about Axtria’s presentations in the General Sessions.  In this blog, we will dive into the informative PMSA poster presentations. Axtria will be ...

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    As part of Axtria’s exciting presentation lineup, David Wood, Senior Principal, and Shubham Lahoti, Associate Director, will be presenting on the topic of “Measuring Direct and Indirect ...

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    As a follow-up to our first Pharmaceutical Management Science Association (PMSA) blog on Axtria’s participation in PMSA’s 2018 Annual Conference, we would now like to draw your attention to ...

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    We are excited to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) annual conference yet again. This year’s theme is “Next Generation ...

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    When new drugs enter the market, there are often delays before patients have access to the medication. These delays are partly due to patients and physicians being required to complete ...

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    We are excited to announce Axtria’s participation at eyeforpharma Barcelona 2018. The conference takes place March 13th -15th and is one of Europe's most influential conferences in pharma, ...

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    Estimating the size of a target patient population is critical for many stakeholders within the healthcare industry. For pharmaceutical companies, a strong understanding of the patient ...

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    In patients with high cardiovascular risk, statins are the first-line of therapy. Statins, such as Crestor® and Lipitor®, are economical and effective. However, for those patients who do ...

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    Gartner has just released the latest version of the Magic Quadrant for Sales Performance Management. The Magic Quadrant examines qualifying vendors for sales performance management ...

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    We all know that in sales, the outcomes you get are the outcomes you incent. This is especially important for large field forces such as pharma, where a very large number of influencers are ...

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    Effective roster management has long been an overlooked topic in Pharma commercial operations. In fact, in our 2016 Commercial Excellence Survey, we found that 46% of Pharma organizations ...

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    Axtria conducted a workshop on Multi-Channel Marketing and Next Generation Engagement at the PMSA January Symposium in Las Vegas.

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    We are proud to share that Axtria has made NJBIZ’s Fast 50 list of the fastest growing companies in New Jersey. It is our fourth year on the list, and we are ranked 11th for 2017.

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    At Axtria we are very excited to have been ranked number 270 on Deloitte’s Technology Fast 500™ list for 2017. This recognition marks Axtria’s third consecutive year amongst Deloitte’s ...

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    Axtria is extremely proud to rank in the CIOReview Tech Solution Providers list for 2017, which is an annual listing of 20 companies that are at the forefront of providing Pharma and Life ...

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    Axtria is extremely proud to rank in Crain’s New York Business Fast 50 List for 2017. The ranking highlights the city's 50 fastest-growing companies with its annual Fast 50 feature. It ...

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    Arvindh Balakrishnan, VP Sales & Marketing, Axtria, Inc.

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    Some of the most rewarding work we are involved in at Axtria right now is in the Health Economics and Outcomes Research (HEOR) space, where we are partnering with our clients to help ...

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    p> Business Intelligence (BI) adoption is exploding. As data volumes expand, more and more businesses are adopting BI solutions to turn this data into meaningful information. Small pharma ...

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    The final countdown to the Veeva Commercial Summit has begun and we are only a few days away from one of the most exciting events on the pharma calendar. This year, besides our interesting ...

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    Axtria is excited to be back as a gold sponsor at the Veeva Summit 2017. This is always one of our favorite events of the year, with so many industry professionals and Veeva experts ...

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    We always save the best until last, and PMSA 2017 is no exception. On Wednesday 26th April, we will conclude the conference with an insightful presentation from Asheesh Sharma and Vineet ...

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    Following up on our busy agenda for PMSA 2017, on Tuesday April 25th we have Ashish Sharma and Cheng Wang answering the question “Can Social Media Data Improve Sales Forecasting?”.

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    As the industry shifts from volume to value based models, it is becoming necessary for Pharmaceutical companies to demonstrate the value their brands deliver through outcomes and evidence ...

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    The following blog is an expanded summary of proposed research accepted for delivery at the upcoming 22nd ISPOR Annual International Meeting, Research Poster Presentations - Session I, ...

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    Following on from our first PMSA blog post on the pre-conference tutorial, we would now like to draw your attention to the thought-leading presentations we have planned on April 25th. 

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    Axtria shares a long association with Pharmaceutical Management Science Association (PMSA), and we are excited to be back at this year’s conference as a Gold Sponsor. Axtria has a lot of ...

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    There is no doubt that the Pharmaceutical Management Science Association’s (PMSA) annual conference is one of the most eagerly awaited events on the Pharma calendar. This year’s theme is ...

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    As the industry shifts from volume to value based models, it is becoming necessary for Pharmaceutical companies to demonstrate the value their brands deliver through outcomes and evidence ...

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    More than 200 executives joined SmartCEO in celebrating 50 of New Jersey’s fastest-growing companies

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    We are excited to announce that Axtria’s Randy Risser and Sudeep Saha will be running a deep-dive workshop on Real World Data at PMSA’s 2017 Winter Symposium. The event takes place from ...

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    At  Axtria we are very excited to have been ranked 3rd on New Jersey's 2016 50 Fastest Growing Companies by NJBIZ (New Jersey's premiere business news publication). This is the third year ...

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    Axtria attributes their strong revenue growth to innovation, transparency, and a focus on customer satisfaction.

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    Axtria is extremely proud to rank in the si100 list for 2016, which is SiliconIndia’s annual listing of the top 100 technology companies founded and managed by Indians in the U.S. Over the ...

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    Dreamforce continues to grow in size, importance and energy. 2016 was a standout year for us at Axtria with so much focus on data, insights and intelligent applications. Data is clearly the ...

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    There are numerous drugs on the market to lower cholesterol and ultimately reduce cardiovascular risk. Drugs in the statin class, like Lipitor® and Zocor®, are generally effective and ...

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    We’ve had some pretty memorable announcements over the years at Dreamforce, but the launch of Einstein, Salesforce’s Artificial Intelligence (AI) engine, has to be one of the most exciting. ...

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    Dreamforce 2016 is one of the industry’s largest technology conferences with over 2,000 sessions, including keynotes, breakouts, training, and certification. The event takes place across a ...

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    Research presented from Mylan Pharmaceuticals at the recently held 2016 annual meeting of the American Society of Clinical Oncology (ASCO) generated excitement within the medical community ...

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    Pharmaceutical companies spend a substantial amount of money on sales & marketing (S&M). One recent article noted the top 10 pharma companies spent $98.3 billion on S&M in 20131. Internal ...

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    It’s now less than few weeks until the world’s largest software industry conference begins! Yes, Dreamforce is just around the corner, and we are delighted to announce our participation. ...

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    Amazon Redshift is a fast, fully managed, petabyte-scale Data Warehouse (DWH) solution. It is a columnar Database and facilitates massive parallel processing (MPP). In any DWH solution, we ...

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    With the advancements in the field of science and technology, more and more appliances have integrated systems capable of storing and reporting streams of data. Under the field of ...

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    Dataquest - 30th June 2016 - Excerpts from the Interview

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    As we look back on an exciting week in Philadelphia, there are many highlights that make 2016 the best Veeva Commercial Summit yet.  At Axtria, we thrive on customer engagement and the ...

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    As it becomes increasingly more difficult for Sales Representatives to gain access to physicians, the need for timely, relevant and value-focused engagement is now more important than ever. 

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    With new compliance requirements, increased scrutiny from regulators and the pressure to maintain ones market position, reputation and brand, developing a comprehensive supplier management ...

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    We are proud to announce our Gold sponsorship for the upcoming Veeva Commercial Summit - one of the largest events dedicated to commercial and medical affairs solutions for the life ...

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    Easily available online data, immense improvement of theory and algorithms in recent times have influenced and enhanced the computation power in solving real world problems. A bunch of ...

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    BERKELEY HEIGHTS, NJ, April 21, 2016 /24-7PressRelease/ 

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    Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of ...

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    Targeted therapies have generated great interest amongst pharmaceutical manufacturers and several products are currently being commercialized. With the advent of advanced data sources ...

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    Privacy is the right to have control over how an individual’s personal information is being collected, shared and used. In recent trends, people’s attitude towards the internet has changed ...

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    The industry uses a broad range of approaches today for customer valuation, promotion response analytics and sales force resource allocation.   With the increasing complexities in the ...

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    Sales crediting and eligibility are two of the most common challenges that organizations face in managing their Incentive Compensation programs. Traditionally, these processes have relied ...

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    People Placement constitutes the activities related to assignment of sales reps, following any major sales force territory alignment or change in the size and structure of sales force. ...

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      With 971% growth, Axtria blazes a trail as one of New Jersey's fastest-growing companies Axtria Inc received the Future 50 award, its 3rd NJ based award in the last 6 months, adding to ...

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    We are growing, and we needed more space to work with our customers and partners! The inauguration of our second Berkley Heights (NJ) office on 22nd Feb 2016 was a grand event. 

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    We are delighted to announce our participation as a Gold Sponsor in the upcoming PMSA Annual conference, to be held on 17th to 20th April 2016 at Planet Hollywood Las Vegas. We are looking ...

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    In recent years, more than 100 losses exceeding US$ 100 million have been reported, prompting the regulators to turn their focus towards effectiveness of Operational Risk Management ...

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    As part of Basel accords, banks and other financial institution should hold sufficient capital to buffer against large unexpected losses. Minimum capital required, for pillar 1, is a ...

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    Axtria now offers its cloud data analytics expertise in combination with Reltio’s cloud MDM platform.  This partnership allows customers to get a clean, single source of data - and turns ...

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    Axtria has been selected as a finalist of the Innovative Technology Company of the Year at the 19th NJTC Annual Awards. The Awards ceremony will be held on the evening of November 19, 2015 ...

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    Attributes 971% Revenue Growth to its unique IP and triple-play of analytics, technology and domain expertise   BERKELEY HEIGHTS, NJ, November 20, 2015 /24-7PressRelease/ -- Axtria today ...

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    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light ...

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      In continuation with our first two sessions on Promotion Response Modeling and Sales Force Sizing & Portfolio Optimization, Axtria conducted its third PMSA Webinar Series 2015 session on ...

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    We are proud to announce that Axtria is this year’s winner of Whitepaper Competition for Millennials on “Leveraging SMAC for HR” 2015, conducted by American Chamber of Commerce (AmCham) ...

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    In the second PMSA Webinar Series 2015 session, which is a one-of-its-kind platform for discussion and collaboration on best practices in sales operations, Axtria’s David Wood (PhD) and ...

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    With more than two decades of association with the Pharmaceutical Management Science Association (PMSA), Axtria is pleased to partner once again with PMSA – this  time on their Virtual ...

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    Axtria, a leader in Data Analytics software and services, has been Ranked 11th on New Jersey's 2015 50 Fastest Growing Companies by NJBIZ (New Jersey's premiere business news publication). ...

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    “Predictive and behavioral analytics are key for best-in-class sales organizations.” Axtria Platform team has added another feather in their cap!! Axtria SalesIQTM was included in the list ...

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    After spending a fair bit of time speaking to a lot of my friends and ex-colleagues who either run e-commerce companies or work in them and providing honorary advice to quite a few, I have ...

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    Axtria CEO, Jaswinder Chadha, in his interview with Sramana Mitra, outlines his journey from setting up Axtria, a big data and analytics company, and scaling it to new heights. Read on to ...

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    Sales Operations is a widely pervasive area in the corporate world. 4 out of 5 companies have sales operations, yet only 10% of them think they have world class operations. The greatest ...

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    Principals at Axtria have had more than two decades of association with the Pharmaceutical Management Association (PMSA). We are pleased to partner yet again with PMSA on its Virtual ...

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    It is that time of the year again and Axtria is all set for the “Dreamforce” excitement. For the second year in a row, Axtria is a sponsor at Dreamforce. Slated as the most attended ...

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    Axtria has done it again by getting featured second year in a row in the 34th Annual Inc. 500|5000 list, an exclusive ranking of the nation's fastest-growing private companies. Axtria was ...

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    Mortgage Servicers are entrusted with almost all vital operations, ranging from payment collection to loss mitigation attempts. However, until January 2014, no strict regulations were in ...

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    Axtria, a Big Data Analytics software and service provider, is pleased to announce the next generation of Axtria SalesIQ™, its integrated, cloud based end-to-end sales planning and ...

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      Latest Gurgaon office aimed at strengthening India presence, increasing workforce connect and expanding business operations For a company ranked as the 2nd fastest growing software firm ...

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    Axtria was recently named one of the winners of the NASSCOM Top 50 ‘Excellence in Analytics’ 2015 case study contest where its Telematics case study was selected from over 200 submissions ...

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    Axtria, a Big Data Analytics software and service provider, is pleased to announce that it has been selected as a Red Herring Top 100 North America winner. The list of Top 100 North America ...

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    In recent times, stress testing has acquired statutory status the world over and in US it has become an integral component of Comprehensive Capital Analysis and Review (CCAR) guidelines, ...

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    Today, like never before, IT captures the pulse of a banking organization. The success or failure of a banking enterprise bears a direct correlation to its ability and maturity in ensuring ...

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    Before the financial crisis, servicing of loans was a relatively straight forward process. Loan modifications and foreclosures were relatively rarer. However, in the wake of the crisis, ...

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    Axtria Principals David Wood, PhD and Randy Risser present analytical techniques developed in Axtria's R&D labs.

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    In one of my previous organizations, I was chasing a very well-known retail organization for getting some projects and one of the key people in the leadership team told me that he ...

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    From the poster boy of the internet to just another internet entrepreneur, this image doesn’t seem appropriate for Mark Zuckerberg to have in the history books of the future. It is this ...

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    There are two kinds of competitors in Retail at present- brick and mortar retailers and Amazon. There are two ways to stay ahead of the competition. And here I take the tiger, chasing the ...

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    I wrote this sometime back for a friend of mine, who took the plunge and started an e-commerce business, after leaving his cushy job at a Global Technology giant. Though the background of ...

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    The digital media industry with its low barriers to entry, unlimited inventory, automated trading systems and rapidly shifting consumer habits is vibrant and rapidly evolving. Consumer ...

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    News publishing markets have witnessed unprecedented shifts since the advent of the online platform. There were times when radio was the prime news dissemination medium, following which ...

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    Axtria is pleased to announce its Gold Sponsor support for this year’s Pharmaceutical Management Science Association (PMSA) Annual Conference, being held April 19-22, 2015 in Arlington, ...

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    Incentive Compensation (IC) today continues to be a critical function in sales operations, and is one of the key levers for driving field force effectiveness. An effective organization ...

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    Customer valuation is critical to pharmaceutical brand strategy as it informs several key decisions such as messaging, resource allocation, services offering allocation, etc. In simple / ...

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    At the PMSA annual conference, Axtria’s Sudeep Saha and Celgene’s Jennifer Maurer shared an approach that demonstrated how to use patient-level data in a robust way to estimate market ...

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    The pharmaceutical marketing landscape has been changed significantly by the emergence of various types of “health systems”, variously known as ACOs, IDNs, IHNs, etc. These organizations ...

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    Incentive Compensation (IC) today continues to be a critical function in sales operations, and is one of the key levers for driving field force effectiveness. Expectations from sales ...

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    After an overwhelming response to the Axtria’s presence last year, we are pleased to announce Axtria’s Gold Sponsor support for this year’s Pharmaceutical Management Science Association ...

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    The focus of healthcare, globally, has been on treatment of disease and taking care of the sick. The approach has been reactive i.e. treat the sick. This approach basically leads to ...

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    There’s fast, and then there’s light speed. Axtria Inc., a global data and analytics company serving the pharmaceutical, health care, life-sciences, banking and financial services, high ...

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    Improving the quality of care and services to patients and enrollees is one of the key imperatives of Affordable Care Act (ACA). Several initiatives and measures have been put in place to ...

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    In the light of the crisis, the mortgage industry has been under tremendous pressure to manage its business in a more data-driven manner. There are both operational as well as regulatory ...

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    Over the years, financial systems and networks enabling banks’ business operations have grown in scope, scale and complexity. To manage internal processes such as customer acquisition, ...

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    BERKELEY HEIGHTS, N.J --Axtria, a Big Data Analytics software and service provider, is pleased to announce that it has been ranked No. 32 on the 33rd annual Inc. 500|5000, an exclusive ...

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    As the world is crawling out of the global economic crisis, several efforts are underway by regulators as well as international organizations, such as the International Monetary Fund (IMF) ...

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    Axtria participated at the recently held PMSA 2014 conference in Orlando, its presentations “Measuring the value of providing call plans to the field sales” and “20 Tweets in 20 Minutes ...

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    From the poster boy of the Internet to just another Internet entrepreneur, this image doesn’t seem appropriate for Mark Zuckerberg to have in the History books of the future. It is this ...

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    The world of advertising will have to undergo a serious change if it has to survive. Though Facebook’s ascent as a viable alternative to the traditional media has been temporarily quelled, ...

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    Recently, purists were pained to see the exit of Ron Johnson, from J.C. Penney. Johnson tried to carry out an experiment of fixing J.C. Penney’s pricing, which had been using too many ...

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    I have always been inspired by the image of Archimedes and how excited he might have been running out of his medieval bath tub in his birthday suit with his now famous war cry of ‘Eureka’. ...

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    Processing claims quickly and accurately is one of the biggest challenges payers face today in healthcare industry. Huge volume of claims notwithstanding, multiple and incompatible systems ...

    2 mins read

    Axtria participated as Gold Sponsor at the Pharmaceutical Management Science Association (PMSA) Annual Conference 2014. Axtria’s Principals have supported the PMSA for two decades, ...

    2 mins read

    Jassi Chadha, Founder and CEO of Axtria, a Big Data Analytics firm dedicated to helping clients make better data-driven decisions, received the prestigious PMSA Lifetime Achievement Award ...

    1 mins read

    In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to ...

    2 mins read

    The Pharmaceutical Management Science Association (PMSA) has announced that Jaswinder (“Jassi”) Chadha will receive the 2014 PMSA Lifetime Achievement Award at the upcoming 2014 PMSA Annual ...

    1 mins read

    In US, approximately 100,000 pharmaceutical sales reps are pursuing some 830,000 pharma prescribers. Physicians are the most important component in pharma sales and a sales rep usually has ...

    1 mins read

    While Twitter might be a 21st century invention, communicating in 140 characters or less has been the vernacular of some of history’s greatest visionaries and leaders …

    1 mins read

    Axtria is pleased to announce Gold Sponsor support for the 2014 Pharmaceutical Management Science Association (PMSA) Annual Conference. Axtria’s Principals have supported the PMSA for two ...

    2 mins read

    Numerous publications, blogs, etc. have reported how quickly the pharmaceutical industry is changing and how manufacturers need to modify their approaches and structures to survive the ...

    0 mins read

    Prescribing decisions in the institutional setting differ considerably from the retail setting. As noted in the figure below, HCPs are influenced by several parties, both internal and ...

    1 mins read

    Citing the rapid growth of its business, Axtria Inc., a New Jersey-headquartered advanced analytics solution provider, today announced the opening of its second delivery center in Gurgaon, ...

    1 mins read

    The world of advertising will have to undergo a serious change if it has to survive. Though Facebook’s ascent as a viable alternative to the traditional media has been temporarily quelled, ...

    5 mins read

    Recently, purists were pained to see the exit of Ron Johnson from J.C. Penney. Johnson tried to carry out an experiment of fixing J.C. Penney’s pricing, which had been using too many ...

    3 mins read

    Operational Risk has become a key area of priority for banks in recent past due to regulatory pressures. The banks are identifying ways of measuring, monitoring, and predicting losses due ...

    1 mins read

    Talk about famous last words. When we last left this topic, I was wrapping up coffee with my colleague, Rick, with the ominous, “Once we get your data organized …”

    4 mins read

    Continuing our blog series examining a ‘year in the life’ of Sales Strategy and Operations . This time of the year (late spring, early summer) marks the classic sales force sizing season. ...

    2 mins read

    Continuing our blog series examining a ‘year in the life’ of Sales Strategy and Operations. This time of the year (late spring, early summer) marks the classic sales force sizing season. ...

    3 mins read

    From broadcasting a series of monologues at ‘easy’ customers in order to sell products, to having an engaging and effective dialogue with fairly ‘complex’ targets to make meaningful ...

    1 mins read

    Incentive Compensation is one the most important drivers for sales force productivity and effectiveness. Sales teams today continue to form a significant driver of a firm’s topline, and ...

    1 mins read

    Technology should be a driver of better reporting. Unfortunately, the ability to store ever larger amounts of data and access that data at ever greater speeds has in many cases resulted in ...

    0 mins read

    After I posted my hypothesis that Managed Markets analytics and operational teams were simultaneously more over-whelmed and under-resourced (Blog Series), I had a number of good exchanges ...

    2 mins read

    Launching a new product in today’s Pharmaceuticals marketplace can be very challenging. The dynamics of the market are shifting at an unprecedented pace, with an ever-increasing number of ...

    1 mins read

    CCAR 2013 results are out. While most of Bank Holding Corporations (BHCs) have exhibited strong capital resilience to stress tests, 4 out of 18 BHC need attention in their capital plan or ...

    2 mins read

    Rebates and Discounts represent one of the largest line items on Financial Statements of Pharmaceutical Manufacturers, yet the criteria for assessing contracting decisions often lacks the ...

    1 mins read

    While my colleague posts that bio-pharmaceutical sales operations staff are working too hard, I think managed markets operations and analytics staff members are simultaneously more ...

    1 mins read

    Day of Reckoning: “the time when one is called to account for one's actions, to pay one's debts, or to fulfill one's promises or obligations.”

    2 mins read

    Recall that this blog series focuses on Sales Operations, and hence the sales force. However, one cannot consider the sales force in isolation. Over the past several decades, we have ...

    3 mins read

    The flavour of the season, nay the flavour of the year in India is heavy discounting. If you look at online retail, there are deep discounts being offered on goods and services. The ...

    6 mins read

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    Omnichannel Customer Engagement

    Ensure 360-degree customer engagement with omnichannel marketing solutions.

    Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective way of ...

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    The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming the ...

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    Call Planning

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    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

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    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

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    In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

    2 mins read

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