News publishing markets have witnessed unprecedented shifts since the advent of the online platform. There were times when radio was the prime news dissemination medium, following which afternoon newspapers gained prominence.
The progression from nightly TV broadcast network news, to the ubiquitous cable and finally to the latest proliferation of web, has totally altered the news consumption landscape. These changes in the news mediums, customers, platforms, revenue models have all caused news-media companies to rapidly shift their focus to be competitive and grab the maximum pie at the earliest. The most important and growing share of this pie belongs to the news websites which, according to Nielsen, comprise 40% of the total traffic on the internet.