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   Axtria
Axtria Collective - May 2022

Welcome to The Axtria Collective!

Cohesion can be a critical factor for the success of your business, bringing teams and the whole enterprise together. In this issue, we focus on how an integrated product ecosystem brings in cohesion and synergy, which can propel your business into the next phase of growth.

In this May issue, we bring you the best thought leadership on how Teams Must Evolve to Build Data-Driven Organization, Modern Data Analytics Platforms, Three Key Components of Successful Digital Transformation, Oncology Innovation, Evaluating Patient Support Programs, and a lot more! Enjoy!

KNOWLEDGE STREAM   Group 47570

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How Life Sciences Leaders Must Evolve to Build a Data-Driven Organization

In this episode, Bharti Rai, discusses the biggest challenges for pharma and life sciences companies during commercial transformation and the consequences for companies who refuse to evolve.

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LEADERS' PERSPECTIVES  Group 47572

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Oncology Innovation: Optimism and Obstacles

Ongoing challenges must be reconciled to ensure clinical and commercial success throughout cancer care. Axtria leverages AI/ML to promote adherence to oral oncology medication at home. Dive deeper into the insightful Pharmaceutical Commerce article where Janmejay Singh, Associate Director, Decision Science, Axtria is featured. 

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Evaluating Patient Support Programs: Opportunities and Pitfalls

In this article, featured in Pharmaceutical Commerce, Ramesh Krishnan, Ph.D., Principal at Axtria, discusses optimization opportunities, data issues, and program methodology pitfalls and hurdles in patient support programs.

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 TIMELESS INSIGHTS   Group 47571

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Omnichannel Programs Need More Than Just A ‘Connected Platform Ecosystem’

Learn how to drive change management through integrated platforms embedded with AI-driven deep analytics and a framework to address organizational change resistance and achieve seamless omnichannel transformations.

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Modern Data Analytics Platforms: In It To Win It!

This blog illustrates how to enable a modern data analytics platform ecosystem to empower data-driven culture, purpose-built use cases, and business-driven outcomes.

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Are Sales Reps, KAMs, and MSL Field Teams Ready to Accept Next Best Action Suggestions?

This blog explains why “informative” next best action (NBA) suggestions are better than “controlling” suggestions and what you can do to increase the adoption of NBA suggestions and empower the field teams.

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Three Key Components of Successful Digital Transformation

Axtria’s latest blog explores the power of integrated products in the three key areas of commercial success. Learn how data, analytics, and operations can collectively benefit from a connected product ecosystem.

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NEWS CAPSULE  Group 47572

Axtria Participates in Six Speaking Events @PMSA 2022

Axtria led six speaking events at this year’s Pharmaceutical Management Science Association (PMSA) conference held in Louisville, Kentucky from May 15-18.

As a conference gold sponsor, Axtria’s participation included a range of podium and poster presentations, a focus group, and a training session covering a diverse range of topics showcasing how new advances in data analytics and AI/ML technologies are lowering risks and optimizing go-to-market processes in life sciences industry product commercialization.

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Reuters EventsTM: Customer Engagement Europe, 2022

Axtria, global sponsor of this year's Reuters Events™ Customer Engagement Europe 2022, delivered a presentation on "Optimizing your biggest promotional channel: A responsive, data-driven approach to empower field teams."

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