From widespread detailing to outcome-focused engagement, the shift from volume to value has truly transformed the selling dynamic in the Pharma industry. This new market environment calls for new insights, new approaches and new ways of thinking.
"We have had to fundamentally rethink our approach to stay competitive and future-proof how we go to market..."
- Commercial Ops VP, Global Top 10 Pharma
Over the past year we have worked with over 50 leading pharmaceutical companies in the commercial operations space with the majority of interactions at the VP and director level. Based on these engagements and our learnings we have created this strategic 5 step guide for senior commercial executives on how to optimize your commercial model.
Get your copy of "The Axtria 5 Step Guide: Optimizing Pharma Commercial Models" and understand how to optimize your pharmaceutical commercial model.