Fundamentals Matter - Foundational Priorities For Omnichannel Success

For true omnichannel success, organizations need to build strong foundations that support development across the board. In this article, we focus on three core pillars that support omnichannel capabilities: Marketing Operations (Ops), Data Management, and Digital Analytics. 

Read this article to understand the interdependence and significance of these pillars and how organizations can drive success in the omnichannel landscape by enhancing these capabilities.

The Role of the Commercial Organization in Improving Cancer Care

Listen to this insightful podcast as Chumi Khurana, a dynamic leader with 20+ years of experience in multiple therapeutic areas, talks about her journey, bringing new products to the marketplace, educating the consumer, and more.

Predictive Analytics

This article provides a comprehensive overview of predictive analytics and shows how combining it with industry knowledge and business acumen can empower businesses.

Discover how predictive analytics and data-driven strategies can guide your business toward growth and success.

Transforming Healthcare with Technology: Enhancing Patient Outcomes and Efficiency

From electronic health records to telemedicine, technology is revolutionizing healthcare. Navdeep Chadha, Co-founder and CTO at Axtria, shares his expertise and discusses how technology enhances patient outcomes and boosts healthcare efficiency.

Omnichannel Marketing: A New Paradigm of Customer Engagement

Learn how omnichannel marketing is reshaping customer engagement as Puneet Singh Bhatia, Senior Director, R&D at Axtria, discusses how businesses leverage integrated strategies across various channels to captivate audiences, foster deeper connections, and stay ahead in the digital age.

Real-World Evidence Usage in Regulatory Approvals From USFDA and EMA

Real-world evidence (RWE) studies can be used at all stages of the product lifecycle and can provide information that complements randomized controlled trials (RCTs) to support clinical, regulatory, and reimbursement decisions.

This study report identifies and compares the inclusion of RWE as part of an evidence package to support approvals by the USFDA and EMA.

MedTech Innovations in Oncology: A Review of NICE MedTech Innovation Briefings From 2014–2022

MedTech Innovation Briefings (MIBs) are early advice on new and innovative technologies published by the National Institute for Health and Care Excellence (NICE). This study aims to comprehensively capture and characterize the oncology-related technologies published in MIBs since its inception and evaluates trends and gaps in the published briefings.

Building Equity Is the Key to Success and Job Satisfaction

In a recent article titled “Building Equity is the Key to long-term success and job satisfaction,” published in Education Times, Joginder Tuteja, Head of Campus Recruitment at Axtria, discusses the powerful strategy for career advancement by delivering exceptional results, building valuable relationships, and contributing to the decision-making process. Read More>>

Get Ready for Takeoff: Axtria Is Expanding Its Footprint in India!

We are gearing up to hire over 1,000 tech experts in India, propelling us to new heights of innovation. Brace yourself for exciting opportunities as we embark on a journey of strengthening our data-driven analytics solutions and the adoption of AI technologies to deliver the best. Read More>> 

Axtria’s participation at PMSA’23 Annual Conference

Axtria’s participation at the Pharmaceutical Management Science Association (PMSA)’23 Annual Conference was a great success, with a full house for the presentation on “AI-driven Omnichannel Strategy – Pharma, Field Promotions, and Digital,” a workshop on “Enabling Omnichannel Excellence at Scale with Axtria CustomerIQ™,” insightful discussions with industry leaders, and a host of networking opportunities! Read More>>