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Welcome to the Axtria Collective!

Brace yourselves for an enlightening read as we unveil our newly launched white paper on the future of sales operations as the featured content.

In the Knowledge Stream section, an industry expert joins us to speak about trends reshaping the medical device industry. The Industry Primer section provides comprehensive insights into data visualization tools and techniques, and Axtria leaders speak about how Generative AI and Machine Learning are transforming healthcare. In Timeless Insights, learn about the intricacies of change management when adopting omnichannel programs and how Laboratory Information Systems are transforming the way medical device companies do business.

Let’s dive in and discover together!

PS: Not subscribed yet? Sign up now to access thought-provoking perspectives and actionable insights from the life sciences industry.


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Axtria Commercial Excellence Summit

Axtria is bringing Commercial & Sales operations leaders & influencers together for a dynamic, engaging learning experience at this invitation-only summit!

Join us from June 14 -15, 2023 at Princeton Marriott at Forrestal, Princeton, New Jersey.

Request an Invite


Evolving role of sales ops in Omni

White Paper - The Evolving Role of Sales Ops in Omni

The nature of sales operations in life sciences is changing rapidly as digital technology becomes a core function for marketers.

While reps are still central to pharma sales, they need to leverage data and analytics to customize their conversations, providing a personalized customer experience.

Read this intriguing white paper for deeper, critical, and real-world insights into the fusion of sales ops, digital marketing, and omnichannel.

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Transformation and Leadership in the Medical Device Industry

In this podcast episode, Mike McBreen talks about trends shaping the medical device industry, his theories and philosophy on leadership, and how to balance career and family.

Listen Now


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Data Visualization

Read this interesting article to understand how to use data visualization to tell compelling stories with data.

You will also learn about the benefits of effective visualization, best practices, popular tools, and data visualization careers.

Learn More


Vipin Tyagi

Generative AI – Revolutionizing the Future of Technology

In this article, Vipin Tyagi, Principal at Axtria, dives deep into the world of generative AI and explores its many exciting applications, from creative content creation to personalized customer experiences.

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Rohan Nag

How AI/ML is Transforming the Healthcare Industry

The healthcare industry is experiencing a technological revolution from medical diagnosis to drug discovery. Rohan Nag, Senior Director at Axtria, discusses the advancements artificial intelligence and machine learning are bringing to the healthcare sector.

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Omnichannel Programs Need More Than Just A “Connected Platform Ecosystem”

This insightful blog will help you understand the process of managing change and identifying common reasons for organizational change resistance. It also has examples of how an omnichannel program can be adapted to address the key concerns of different stakeholders.

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Transforming the Medical Device Business with Laboratory Information Systems

Discover how medical device companies integrate Laboratory Information Systems (LIS) with medical devices that have sophisticated data management capabilities. LIS data helps identify purchasing trends to reveal the need for follow-up testing and opportunities to promote additional products and services.

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Axtria at ISPOR 2023

Have a look at some photos from Axtria’s participation in the workshop at ISPOR 2023, the leading global conference for health economics and outcomes research (HEOR). Read More>>

The Economic Times & Microsoft Trailblazer League 2023 | Join the Workplace Revolution

Axtria’s Shikha Singhal, Head of People Practices, and other eminent participants from the HR fraternity participated in the leadership symposium on “The Workplace Revolution: Unlocking Workforce Potential With Next-gen Tech,” co-curated by ETHRWorld and Microsoft. Read More>> 

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