Axtria MarketingIQ^TM

Axtria MarketingIQ^TM is the next-generation commercial marketing analytics product for life sciences companies that enables superior brand performance through market attribution, delivering timely insights that drive effective planning, evaluation, and execution.

Learn more about the benefits, differentiators, and offerings of Axtria MarketingIQ^TM.

Podcast: App vs. Pill – Will digital therapeutics transform how we treat medical conditions?

In this podcast episode, Ivan Pandiyan, VP of Global R&D at Natus Medical Incorporated, discusses the evolution of digital therapeutics in contrast to traditional therapeutics. Learn how digital therapy is being used to diagnose and treat diseases, about the role of a biomarker in identifying a specific disease, how the Food and Drug Administration (FDA) is enabling the environment for R&D of digital therapeutics as an alternative to traditional therapy, and a lot more.

Patient Engagement – What History Teaches Us About Pharma’s Future Evolution

Learn how pharma can engage with patients better to deliver the experiences they expect. In this article, Jaswinder Chadha, President and CEO of Axtria, shares four key building blocks to help pharma build a patient-first approach.

Measuring Pharma Omnichannel Effectiveness: A Role-driven Approach

Omnichannel marketing has gained critical importance across the pharmaceutical industry. However, measuring its effectiveness is both complex and challenging. 
Read this blog to learn the significance of adopting a role-driven approach and its key metrics for measuring omnichannel success.

How Should a Marketing Mix Analysis Influence the Next Best Actions?

Marketing teams often use marketing mix analysis for decision-making interchangeably with next best actions.
Read Axtria’s blog to understand how the two approaches should work to yield the desired returns on promotional activities.

Webinar: Keeping Omnichannel Marketing Analytics Simple

The amount of data available across marketing channels has led to information overload without true insights.
Learn from our storytelling and insight-mining experts how to turn complex data into easy-to-understand insights and learnings.

Omnichannel Orchestration Is More than Just the Next Best Actions

Omnichannel orchestration is critical to delivering a customized and relevant experience to each customer. If designed and executed correctly, responsive omnichannel marketing programs can significantly improve customer engagement and brand equity, feeding into the lifetime value of each customer.