Jaswinder Chadha Receives IIT Delhi’s Distinguished Alumni Award

Axtria CEO & Co-Founder Jaswinder Chadha Receives IIT Delhi’s Distinguished Alumni Award from Renowned Economist and Nobel Laureate Professor Abhijit Banerjee.

Seeing the Whole Elephant: Integrated Advanced Data Analytics in Support of RWE

In this white paper, Won Chan Lee, Ph.D., Principal, and Head of HEOR/RWE Practice at Axtria, draws on the fable of the six blind men and the elephant to describe how life sciences companies can harness varied real-world data sources to generate comprehensive, actionable insights.

Pharma’s Future Field Force & Leadership’s Role in Enabling the Transformation

Traditional reach - and frequency-based approaches are no longer adequate for pharma selling. Listen to this podcast episode, where Vandana Singh, Principal at Axtria, explores how the transformation of sales operations can revolutionize field force outcomes in the virtual world.

Patient Engagement – What History Teaches us About Pharma’s Future Evolution

Watch Jassi Chadha’s keynote at the Reuters Events™ Pharma 2022 to learn how pharma companies can build an effective patient engagement strategy to ensure the success of omnichannel efforts.

Betting the House on Orphan Drugs

Despite the commercial challenges of orphan drugs, many biopharmaceutical companies are staking a claim in the rare disease treatment space. In this article, Axtria’s expert Animesh Arun and other biopharma leaders share their points of view, which could yield clinical and financial rewards.

Optimizing Your Biggest Promotional Channel

Companies must carefully design omnichannel programs that respect field teams' unique knowledge and capabilities. In this whitepaper, Charles Rink, Global Omnichannel Lead at Axtria, proposes some practical answers to two critical questions and discusses practical ways to make it happen.