With significant structural and financial transformation underway in the healthcare environment, we believe that commercial promotional strategy can once again become a competitive advantage for companies willing to think creatively, challenge conventions and experiment in the marketplace.
Axtria recently launched a Commercial Excellence Survey to better understand the readiness of commercial organizations when facing these changing market realities. The survey included 60 questions covering multiple aspects of sales planning and execution maturity. Commercial executives across the globe participated in the online survey, including the majority of top ten Pharma.
In the first report of this two-part series, we present our findings and conclusions from the survey. In the second report, we will share actionable recommendations on what can be done to address the gaps identified. We encourage you to compare the content with your own experiences and welcome your reaction and perspectives.
Fill in your details to get a copy of this industry survey, and contact us at firstname.lastname@example.org for any questions.