Axtria White Paper

White Paper


State of Commercial Excellence 2017 - Part 2

As Pharma companies seek to integrate patients into every step of their value chain, the commercial organizations must also transform to address the go-to-market complexity. They must operate at the speed of the business, with better and faster insights. Is your organization future-ready? Do you have what it takes to transform and excel during this time of transformation?

Axtria recently launched a Commercial Excellence Survey to better understand the readiness of commercial organizations when facing these changing market realities. In the first report of this two-part series, we present our findings and conclusions from the survey. In this second report, we share actionable recommendations on what can be done to address the gaps identified.

We encourage you to download the report and compare the content with your own experiences. We welcome your perspective and would be happy to assess your current commercial maturity against a set of industry benchmarks, and provide a tangible set of steps to move to the next level

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