Here's the problem: you need to modernize your company's commercial data ecosystem. But there are too many choices out there. Do you buy an off-the-shelf system, or custom-build your own? There are advantages (and, yes, disadvantages) to both. But before you even get there, you need to assess what you already have.
Take a look at this infographic to see what you should be asking yourself before diving into the great Buy vs. Build conundrum. This infographic will save you time as you make that all-important decision!