Welcome to The Axtria Collective!
Omnichannel provides a highly customer-centric commercial strategy that enables every interaction between a customer and a company through various channels to be seamless and integrated. In this age of hyper-connectivity, it has become imperative for companies to have an established omnichannel process that provides a holistic customer experience while managing complexity and operations costs.
In this issue, we focus on the role of omnichannel outreach that helps engage customers through multiple touchpoints in an orchestrated way, making the experience smoother, consistent, and highly personalized. In this issue, we are bringing you the best stories on how false starts continue to undermine omnichannel efforts, a roadmap for establishing and maturing omnichannel marketing within life sciences, pharma omnichannel trends in a post-COVID world, a practical field force guide for omnichannel, and a lot more! Read on!
