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Welcome to the Axtria Collective!
A recently launched white paper on how organizations can select the right omnichannel/next best action algorithm, a comprehensive guide on marketing analytics, a podcast on effective leadership, insights on sales operations in animal health, and discussions on AI-powered analytics. These and so much more await you in this month’s newsletter.
Happy reading!
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FEATURED CONTENT
Selecting The Right Omnichannel/NBA Algorithm
As the life sciences industry becomes more data-driven, companies increasingly rely on advanced analytics in the form of omnichannel marketing and next-best action recommendations to personalize the customer experience. Omnichannel identifies the next best customer, channel, content, and cadence to drive customer engagement.
This white paper explains the most commonly used algorithms – tree-based models, neural networks, and bandit algorithms – and outlines criteria for selecting the best algorithm based on the business need.
KNOWLEDGE STREAM
Achieving Unparalleled Scale with a Foundation Built on Meaningful Science, Values, and Purpose
Amar Sawhney, CEO of Instylla, imparts insights into effective leadership, emphasizing a life devoted to service and having a keen focus on improving the healthcare system for patients. He also discusses the key innovations happening in the MedTech field.
INDUSTRY PRIMER
Marketing Analytics
Discover the fundamentals of marketing analytics - learn about marketing analytics frameworks, how to implement them, and how they can help you optimize your campaigns and achieve business growth goals.
LEADERS' PERSPECTIVES
Empowering Data Analytics with Machine Learning and AI
In a data-driven world, businesses seek innovation to unlock the potential of the vast amounts of information they gather. Ashish Vikram Singh, Principal, Software Engineering, R&D at Axtria, discusses ML and AI-powered data analytics and the potential of cloud-based products to offer tailored analytics solutions for life sciences companies.
Omnichannel Engagement and Change Management in a MedTech Setting
Scott Jacobovitz, Senior Director, Commercial Excellence at Axtria, explains how to address field concerns and manage change while implementing an omnichannel strategy for medical technology sales.
TIMELESS INSIGHTS
How Can Animal Health Companies Create Motivational Sales Incentive Plans for Their Field Force?
This short video covers the common concerns and critical factors to be considered while designing incentive plans, as well as challenges specific to animal health companies and innovative ways to address them.
Running Animal Health Commercial Ops with Limited Sales Data
Determining product value and setting motivating goals is challenging in a dynamic market. Without reliable sales data, the animal health industry presents a puzzle that hampers goal setting. This article presents strategies to bridge the gaps and get a competitive edge.
Jaswinder Chadha, President and CEO of Axtria, was recognized among “The Top 50 Business Leaders of New Jersey for 2023” by The Business Report.Read More>>
Axtria Inc., 300 Connell Drive, , Berkeley Heights, NJ 07922, USA
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