In this episode of the Life Sciences Leadership Podcast, Rita Sharma, General Manager and Vice President of International Growth for Healthcare and Life Sciences at Salesforce, talks about how life sciences companies can enable experiences to meet the expectations of connected consumers.
We dive into how the life sciences industry is changing and evolving – from the focus on healthcare providers to the shift on the end consumer and the role of the COVID pandemic in bringing about this change. Tune in as Rita also shares key findings from Salesforce Research’s Connected Healthcare Consumer Report, which focuses on providing insights into what consumers expect from healthcare and life sciences companies and a lot more.
In This Episode, We Cover:
- [03:09] – Why the life sciences industry, which has long been focused on healthcare providers, is witnessing a shift to the end consumer.
- [05:39] – Rita shares key findings from Salesforce Research’s Connected Healthcare Consumer Report, providing insights into what consumers expect from healthcare and life sciences companies.
- [07:36] – Massive shifts in the industry caused by the COVID-19 pandemic; the pandemic has created an amazing opportunity for pharma companies to build a trusted relationship with consumers.
- [14:32] – The role that data and analytics play in enabling customer experience.
- [17:04] – The value vertical software brings that is built specifically for the life sciences industry.
Key Takeaways:
- Consumer expectations from life sciences companies are on the rise, and they are not currently being met.
- Pharma and med-tech companies are making efforts to innovate in how they connect with patients as consumers.
- Data and applications will facilitate the ability to scale consumer centricity globally.