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Hi Reader,

We wish you a very Happy Thanksgiving!

This November marks two years since we launched The Axtria Collective! Whether you are a long-time subscriber or a first-time reader, we extend our sincere gratitude for reading this newsletter. We would love to know your feedback about The Axtria Collective - simply reply to this email and share your thoughts with us.

Happy reading!


Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach

We are excited to announce that we are hosting a webinar with PMSA and industry leaders from AstraZeneca on ‘Dynamic Targeting.’ Join us on December 14, 2023, from 1:00 – 2:00 PM ET to learn how dynamic targeting can empower field teams to drive exceptional customer engagement.

Learn More



Chaos to Cohesion: The Power of Productized Marketing

When it comes to marketing, identifying which promotional channels drive the most returns on investment is crucial. The absence of this information leads to uninformed budget allocation and weak customer engagement.

This report explores how scalable marketing mix (MMx) solutions can enable you to optimize your promotional channels and outlines the gains achievable with product-based MMx solutions.

Download Report


Knowledge Stream-1

Evolution of Insights & Analytics: Major Shifts & New Trends

Arvind Balasundaram, Executive Director of Commercial Insights & Analytics at Regeneron Pharmaceuticals, discusses the significant shifts currently unfolding in the field of data analytics. Tune in to learn how to select the right data, understand why sentiment data is vital in healthcare, and discover the trends shaping the future of data analytics.

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Deploying AI Responsibly in an Evolving Technology Consulting Landscape

Manish Mittal, Managing Principal & Country Head at Axtria, discusses how AI will catalyze new business opportunities. He shares his views on how technology professionals can solve global challenges using AI and how to deploy AI solutions responsibly.

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Data Governance

Data governance enables businesses to get the most out of their data assets while reducing the risk of regulatory violations and security breaches. Here’s a complete guide to data governance: key components, strategy, framework, use cases, and more.

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Building Robust, Generative AI-Ready Datasets

Ever wondered why some generative AI models fail with existing data ecosystems? A generative AI-ready dataset (GRD) might be the missing link. Read this article to learn about the future of information management and how GRD can unlock the true potential of your pharma data

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RWE in Clinical Trials – Market Trends and Use Cases

Using real-world evidence to enhance clinical trials and regulatory submissions is gaining more acceptance worldwide. Read this article to learn about the advantages and limitations of RWE, regulatory guidelines, and how RWE can be leveraged in clinical trials.

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Axtria's Participation in the PMSA 2023 Fall Symposium

Leaders from Axtria immersed themselves in dynamic discussions, exploring data science and commercial excellence trends shaping the future of the pharma industry, at the Pharmaceutical Management Science Association (PMSA) 2023 Fall Symposium. Read More>>

Axtria Recognized Among New Jersey’s Top Three Minority-Owned Businesses

At Axtria, we believe in the power of diversity, and together, we’re shaping a future that shines even brighter. We’re honored to be recognized among New Jersey’s Top Three Minority-Owned Businesses in NJBIZ’s 2023 Reader Rankings. Read More>> 

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