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The Axtria Collective December Edition

Welcome to The Axtria Collective,

As we approach 2022, we extend our best wishes and greetings. May your entire new year be filled with happiness, success, health, and wealth. Axtria wishes a very Happy New Year to you all!

In this December issue, we start with a year-end note by our President and CEO, Jassi Chadha. Then we bring you the best stories on winning strategies with AI, key tools used in omnichannel transformations, commercial models adopted by companies for improved patient outcomes, customer-centricity, and profitability, and a lot more! Read on.




A Year-end Message from our President and CEO, Jassi Chadha

As we draw closer to the next year, I want to express a heartfelt thank you to all our clients, partners, and Axtrians for your support throughout the most unprecedented of years. 2021 has brought us both challenges and opportunities. Fortunately, Axtria has had an exceptional year, and we could not have achieved this without you believing in our purpose and core values.

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 LEADERS' PERSPECTIVE  2-Dec-15-2021-08-25-35-48-AM



Winning with AI: How Innovative Firms are Embracing Data and Machine Learning to Leapfrog Competitors and Win New Customers

Listen to the fireside chat where Jassi Chadha, President and CEO, deep-dives into the winning strategies with AI and how deep-tech start-ups will build and scale their products, and a lot more.

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The Importance of a Connected Product Ecosystem for the Omni Experience

Read the interview where Manish Mittal, Managing Principal and Country Head, Axtria, speaks about how focusing on customer experience will be critical for the future, people in crucial roles must be master orchestrators, and how a connected product ecosystem will be essential to deliver the best omnichannel experience.

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When Operations and Analytics Collide

The pharma industry has undergone significant digital and omnichannel transformations. To facilitate rapid changes, marketing data hubs (MDHs) have become great tools to build solid data foundations. Axtria’s Phil Daniels dives into why MDHs have become a key tool in omnichannel transformations in the industry.

Learn More (Page 36)

KNOWLEDGE STREAM   1-Dec-15-2021-08-25-35-36-AM

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Why Pharma’s Commercial Strategy Must Center Around the Customer Experience

Listen to Amanjeet Saluja, Principal at Axtria, talk about why customer experience has become such a hot topic in the pharma industry, and the proper sequence of steps pharma executives must take to place the customer experience at the core of their commercial strategy.

Listen Now




Reasons for the Switch from Clinical Data Management (CDM) to Clinical Data Science (CDS)

Read this blog to explore how in a post-COVID-19 world, pharma companies that leverage CDS will stay ahead of the curve as clinical trials continue shifting digitally.

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The Augmented Rep: A Practical Field Force Guide for Omnichannel

This white paper discusses the changing role of the field force and the new normal of omnichannel B2B sales and explores the perspectives of eight pharma thought leaders on the industry's projections.

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White paper


Disruptions and Innovations in the Pharma Commercial Design

In this blog, read how future-forward companies are changing their commercial models for improved patient outcomes, greater customer-centricity, and profitability.

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We share with immense pride that the Axtria family is recognized as a Great Place to Work® India Top 75 - India’s Best Workplaces in IT & IT-BPM 2021! This is significant, as it portrays Axtria’s high-trust, high-performance culture. We constantly strive to improve and better ourselves and create a culture of achieving outstanding results along with an individual focus on the well-being and growth of our associates. To be ranked among the best is a great milestone and an affirmation that we are on the right path!

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