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The Axtria Collective-1

Welcome to The Axtria Collective!

Axtria wishes you a very happy new year! May your entire year be filled with peace, success, and health.

In this January issue, we bring you the best stories on how to carve a career in data science and software, an inspirational story from a female leader in STEM, a survey by Axtria on customer engagement planning and execution, a discussion on the importance of the sales rep's role in modern and future pharma, and a lot more! Read on!



Sales Rep 3.0 & How Pharma Must Prepare for This Future Role 

In this podcast episode, Chris Gish describes the sales rep 3.0, how the customer and industry play a role in this rep's evolution, and the skills and competencies needed to become a sales rep 3.0. He discusses technology, alignment, what pharma organizations need to do to enable this new role, and the barriers preventing the set-up of the sales rep 3.0 ecosystem. Tune in to listen!

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Data Science


From Labs to Board Rooms: A CEO’s Journey to Improve Patients’ Lives

In this episode, Cheryl Blanchard, President and Chief Executive Officer of Anika Therapeutics, discusses her unique journey to bettering patients’ lives. Tune in to listen to her perspective about the importance of everyone’s role in a company in the context of creating future therapies.

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Inspirational Women in STEM

Read Vandana Singh's, Principal at Axtria, views on leadership as she offers invaluable advice for female professionals. Learn more about what she believes are the most significant challenges for women in STEM and five lessons she has learned.

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Carving a Career in Data Science and Software Products

Listen to Shikha Singhal, Head of People Practices at Axtria, as she advises that choosing a career is a very important decision, so when considering making a career in software products, invest in an organization that is growing, has a continuous learning culture, and a culture that can provide you mentors for life.

Watch Now




Next-Generation Activity Planning is the New Normal

Read this blog to learn how pharma organizations are adapting and creating a well-designed activity plan to improve rep productivity and impact in response to declining HCP access.

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Customer Engagement Planning and Execution

Axtria surveyed leading life sciences companies to understand their customer engagement planning and execution strategy and omnichannel readiness before, during, and after the pandemic. 

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White paper


The Innovative Path Forward in Clinical Trials

Decentralized Clinical Trials (DCTs) have been a game-changer by incorporating mobile technology into clinical trials. With the evolution of DCTs, study sponsors must adapt and implement new best practices to improve patient convenience and engagement.

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Axtria has once again received 2021 Great Place to Work-Certified™ designations for its U.S. and India offices by the Great Place to Work® Institute. This marks the fourth year in a row Axtria’s India offices have been awarded the certification (2018-2021), and the second consecutive year the U.S. offices have received it (2020 and 2021).

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Despite the global COVID-19 pandemic, Axtria’s continued fast growth in the past year has earned it a place on the Crain’s New York Business 2021 list of Largest Privately-Held Companies. The Crain’s New York Business annual list ranks companies by revenue earned.

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