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March Axtria collective banner

Welcome to The Axtria Collective!

Our featured story in this edition is a fascinating read that unveils the game-changing trends in the pharma industry. This month’s Knowledge Stream explores the future of sales in life sciences, and in Leader’s Perspective, we have Axtria leaders speaking about rare diseases and the participation of women in STEM.

In the Industry Primer section, you can learn all about Omnichannel marketing. Speaking of marketing, we also have two blogs on Marketing Mix Modeling, which you don't want to miss!

We hope you enjoy reading this as much as we enjoyed putting it together!

PS: If you haven’t subscribed to The Axtria Collective yet, you are one click away from getting the best-curated content in the life sciences industry delivered to your inbox every month!

FEATURED STORY Featured Story
Pharma Industry_Trend

10 Trends in 2023 That Will Reshape the Pharma Industry

From leaner teams and re-structuring of commercial teams to RWE and AI-based drugs, there are multiple factors re-shaping the pharma industry. Learn how 2023 is poised to be a transformative year for pharma in this article by Axtria’s President and CEO Jaswinder Chadha.

READ MORE

KNOWLEDGE STREAM Group 47570
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Preparing for the Customer Segment of One and the Future of Pharma Sales and Marketing

In this podcast episode, Kevin Brode dives deep into how segment-of-one marketing helps pharma customers target clients smarter, why pharma leaders need to rethink their sales and marketing tactics, and a lot more.

LISTEN NOW

INDUSTRY PRIMER Industry Primer
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Omnichannel Marketing

Read this in-depth guide by Puneet Singh Bhatia, Senior Director at Axtria, to understand omnichannel core concepts, strategies, challenges, and benefits to take your marketing outreach to the next level. 

LEARN MORE

LEADERS' PERSPECTIVES Leaders Perspective
rare disease

Addressing the Challenges Faced by Rare Disease Patients

Patients with rare diseases often face numerous challenges, including lack of awareness, difficulty in accessing appropriate healthcare services and high medical expenses. In this article, Vikram Batra, Principal at Axtria, joins other experts to discuss these challenges and what needs to be done to address them. 

READ MORE
Women in Tech

How Women Can Write Success Stories in STEM

Psychologists have asserted that there is no substantial difference between males and females in the aptitude for STEM subjects, yet female participation remains relatively low. Shikha Singhal, Head-People Practices at Axtria, discusses the role of women in STEM and the need to improve the gender balance in the workplace. 

READ MORE

 TIMELESS INSIGHTS   Group 47571

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BLOG

Pathways in Marketing Mix Modeling to Measure the Impact of Multichannel Interactions on Sales

Well-designed marketing mix models have tremendous potential in determining channel-wise returns. However, they do have some limitations.

Read this blog to understand how pathways can improve marketing mix models and help analyze the real impact of interconnected channels.

LEARN MORE

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BLOG

How Should a Marketing Mix Analysis Influence the Next Best Actions?

Most marketers overlook synchronizing their short-term next-best actions (NBA) with the long-term Marketing Mix (MMx) strategy. Don’t be one of them!

Read this blog to understand the recommended approach to drive synergy between MMx and NBA frameworks.

LEARN MORE

LAUNCHING SOON Product-Launch-Icon

Leading Minds Podcast

We are launching our new podcast series: Leading Minds Podcast, in partnership with Life Sciences Voice.
Get ready to explore the gold mine of insights and experiences from global life sciences leaders in each episode.

GET A GLIMPSE

NEWS CAPSULE News

Rendezvous’23, IIT Delhi
From expert opinions on the contribution of data science in saving human lives to answering some interesting questions from the students about building careers in data science, Rendezvous’23, IIT Delhi, was packed with action, fun, and insights. Read More >>

Winner of the Prestigious Life Sciences Voice Top Industry Leaders Award
Axtria co-founder and CTO, Navdeep Chadha, won the prestigious Life Sciences Voice Top Industry Leaders award for his immense contributions to building Axtria’s cloud product ecosystem. Read More >>

Axtria’s Business Information Management Fair
At our recent Business Information Management Fair in our Berkeley Heights HQ, our associates showcased their hard work and innovative solutions to overcome multiple challenges. Read More >>

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