Improve sales rep efficiency and HCP engagement with AI-powered field force operations

In a rapidly evolving market with constant portfolio adjustments and changing customer needs, commercial leadership faces tremendous challenges in leveraging the field force to gain a competitive advantage.  And while AI is evolving to become an integral part of field commercial strategy and planning, the jury is still out on the effectiveness and business impact that AI is driving vs. traditional approaches. In this webinar, Axtria shared perspectives on how to:

• Identify the winning AI-enabled use cases brand managers and sales leaders are focusing on.
• Assess the key barriers in adopting AI in field commercial strategy and how are these barriers are getting addressed.
• Understand how to capture business impact/ROI from AI-enabled approaches.