Axtria Blog

Key Forces Transforming the Medical Device Commercial Landscape

If you could generate $1.5 billion in shareholder value over a three-year period by revamping your commercial model, would you do it? Medical device companies have achieved similar results by acting upon the key forces transforming the industry, resulting in market share gains, increased sales growth, and reduced commercial model operating costs.

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Commercialization Trends That Will Transform How the Medical Device Industry Operates in 2019

Market dynamics are changing the medical device market in unprecedented ways. Accustomed to rapid innovation in their lives as consumers, patients are expecting medical products to deliver better outcomes and bring more data points together.

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Dr. George A Chressanthis Is Inducted Into The Indiana University Of Pennsylvania CHSS Hall Of Distinction

Axtria is proud to recognize that our Principal Scientist, Dr. George A. Chressanthis, has been inducted into the Indiana University of Pennsylvania (IUP) College of Humanities and Social Sciences (CHSS) Hall of Distinction.  On September 28, 2018, Dr. Chressanthis and other alumni from across the CHSS were inaugural initiates in the CHSS Hall of Distinction, an honor bestowed on less than 0.1% of CHSS graduates.

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Implementing a successful global segmentation & targeting strategy

This tri-blog series delves into the need, challenges, requisites and approaches to implementing an effective global segmentation & targeting (S&T) strategy. The upside of a standardized S&T strategy has been discussed in detail in the first blog of this series. This second blog focusses on the components of a global S&T strategy needed for its success and dives into some best practices for implementation.

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Axtria is a proud sponsor of the second annual PMSA European Summit to be held in Amsterdam

We are excited to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) second annual European Summit in Amsterdam at the iconic Hilton Amsterdam.  This year’s theme is “Advanced Analytics Across the Changing EU Data Landscape.

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Building a millennial-friendly learning culture

A lot has been said and spoken about the millennial generation but is managing their career expectations really such an uphill task for companies? Shikha Singhal, Head of Axtria Institute, shares her perspective from building that journey on learning at Axtria. 

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How Harmonized Global Segmentation & Targeting Can Enhance Customer Experience

The tri-blog series delves into the need, challenges, and approaches to implementing an effective global segmentation & targeting strategy. The first part of the blog discusses the inherent challenges and why companies need a standardized approach and its benefits.

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The Four Pillars of Customer-Centric Marketing

The life sciences industry is experiencing a digital transformation. Patients’ expectations have grown with the amount of health-related information available online, and almost 67% of healthcare professionals are set to become digital natives by 2020. Digital footprints are left at every stage of their journey and the Pharma industry must use all available insights to ensure relevant and contextual engagement.

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Measuring Health System Patient Flow for Effective Targeting – Axtria’s award winning poster presentation at PMSA 2018

The pharmaceutical marketing landscape has changed significantly due to the emergence of several types of “health systems” (e.g., ACOs, IDNs, IHNs, etc.), and the multiple physicians, clinics, and hospitals affiliated to these organizations. Most companies have well-established methodologies to calculate the potential of individual accounts but, since there are potential overlaps within different accounts, it is difficult to measure the potential at a health system level. It is this point that prompted the thought for this topic.

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Thought-Provoking Panel and Roundtable Discussion on Next Generation Analytics

In addition to Axtria’s presentations and posters (discussed in our first blog on Axtria’s participation in PMSA’s 2018 Annual Conference), Axtria’s Principal, Devesh Verma, Ph.D., will be moderating a Next Generation Analytics Panel Discussion with roundtable participation.  This session will take place on Tuesday, May 1, at 3:30 p.m.

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