Axtria Blogs

Write the Future of Analytics with Axtria at PMSA 2019!

Axtria is delighted to announce that we will be sponsoring and participating in the Pharmaceutical Management Science Association’s (PMSA) annual conference. This will be Axtria’s ninth year attending and we are eager to explore this year’s theme: “Designing the Future of Analytics in Biopharma.”

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Commercialization Trends That Will Transform How the Medical Device Industry Operates in 2019

Market dynamics are changing the medical device market in unprecedented ways. Accustomed to rapid innovation in their lives as consumers, patients are expecting medical products to deliver better outcomes and bring more data points together.

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How AI/ML is Increasing Insights from Unstructured Data in Electronic Health Records for Physicians

There is an abundance of information in the healthcare world, especially with new databases emerging such as those created through patient claims, electronic health records (EHRs), social media, and new customer engagement channels. Note that electronic medical records (EMRs) generally captures a patient’s specific interactions with specific healthcare activities that result in billing. EHR data is a longitudinal aggregation of patients' EMR data over time.

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Dilute those hierarchical lines and let go!

“We are a flat hierarchy organization!”

Time and again we have heard professionals state this – be it during a sales meeting, a seminar, a casual conversation, or even in a job description. This proclamation is good news! In fact, from the millennials to the most experienced will vouch for the redundancy of a hierarchical structure in its strictest sense.

...And rightly so!

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Axtria Is A Proud Participant In The Near Sold Out PMSA 2019 Winter Symposium

We are delighted to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) 2019 Winter Symposium in Las Vegas at The Signature at MGM Grand. This year’s theme is “Innovation in Analytics via Machine Learning & AI.

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Dr. George A Chressanthis Is Inducted Into The Indiana University Of Pennsylvania CHSS Hall Of Distinction

Axtria is proud to recognize that our Principal Scientist, Dr. George A. Chressanthis, has been inducted into the Indiana University of Pennsylvania (IUP) College of Humanities and Social Sciences (CHSS) Hall of Distinction.  On September 28, 2018, Dr. Chressanthis and other alumni from across the CHSS were inaugural initiates in the CHSS Hall of Distinction, an honor bestowed on less than 0.1% of CHSS graduates.

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Implementing a successful global segmentation & targeting strategy

This tri-blog series delves into the need, challenges, requisites and approaches to implementing an effective global segmentation & targeting (S&T) strategy. The upside of a standardized S&T strategy has been discussed in detail in the first blog of this series. This second blog focusses on the components of a global S&T strategy needed for its success and dives into some best practices for implementation.

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Axtria is a proud sponsor of the second annual PMSA European Summit to be held in Amsterdam

We are excited to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) second annual European Summit in Amsterdam at the iconic Hilton Amsterdam.  This year’s theme is “Advanced Analytics Across the Changing EU Data Landscape.

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Building a millennial-friendly learning culture

A lot has been said and spoken about the millennial generation but is managing their career expectations really such an uphill task for companies? Shikha Singhal, Head of Axtria Institute, shares her perspective from building that journey on learning at Axtria. 

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How Harmonized Global Segmentation & Targeting Can Enhance Customer Experience

The tri-blog series delves into the need, challenges, and approaches to implementing an effective global segmentation & targeting strategy. The first part of the blog discusses the inherent challenges and why companies need a standardized approach and its benefits.

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