Axtria Blog

Implementing a successful global segmentation & targeting strategy

This tri-blog series delves into the need, challenges, requisites and approaches to implementing an effective global segmentation & targeting (S&T) strategy. The upside of a standardized S&T strategy has been discussed in detail in the first blog of this series. This second blog focusses on the components of a global S&T strategy needed for its success and dives into some best practices for implementation.

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Axtria is a proud sponsor of the second annual PMSA European Summit to be held in Amsterdam

We are excited to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) second annual European Summit in Amsterdam at the iconic Hilton Amsterdam.  This year’s theme is “Advanced Analytics Across the Changing EU Data Landscape.

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Building a millennial-friendly learning culture

A lot has been said and spoken about the millennial generation but is managing their career expectations really such an uphill task for companies? Shikha Singhal, Head of Axtria Institute, shares her perspective from building that journey on learning at Axtria. 

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How Harmonized Global Segmentation & Targeting Can Enhance Customer Experience

The tri-blog series delves into the need, challenges, and approaches to implementing an effective global segmentation & targeting strategy. The first part of the blog discusses the inherent challenges and why companies need a standardized approach and its benefits.

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The Four Pillars of Customer-Centric Marketing

The life sciences industry is experiencing a digital transformation. Patients’ expectations have grown with the amount of health-related information available online, and almost 67% of healthcare professionals are set to become digital natives by 2020. Digital footprints are left at every stage of their journey and the Pharma industry must use all available insights to ensure relevant and contextual engagement.

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Measuring Health System Patient Flow for Effective Targeting – Axtria’s award winning poster presentation at PMSA 2018

The pharmaceutical marketing landscape has changed significantly due to the emergence of several types of “health systems” (e.g., ACOs, IDNs, IHNs, etc.), and the multiple physicians, clinics, and hospitals affiliated to these organizations. Most companies have well-established methodologies to calculate the potential of individual accounts but, since there are potential overlaps within different accounts, it is difficult to measure the potential at a health system level. It is this point that prompted the thought for this topic.

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Thought-Provoking Panel and Roundtable Discussion on Next Generation Analytics

In addition to Axtria’s presentations and posters (discussed in our first blog on Axtria’s participation in PMSA’s 2018 Annual Conference), Axtria’s Principal, Devesh Verma, Ph.D., will be moderating a Next Generation Analytics Panel Discussion with roundtable participation.  This session will take place on Tuesday, May 1, at 3:30 p.m.

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Axtria’s Innovative Poster Presentations at PMSA 2018

In our previous PMSA blogs we talked about Axtria’s presentations in the General Sessions.  In this blog, we will dive into the informative PMSA poster presentations. Axtria will be presenting 2 of the 16 posters being showcased in the poster session.

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Axtria’s session on “Measuring Direct and Indirect Influence of Account Managers” @PMSA 2018!

As part of Axtria’s exciting presentation lineup, David Wood, Senior Principal, and Shubham Lahoti, Associate Director, will be presenting on the topic of “Measuring Direct and Indirect Influence of Account Managers”.

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Axtria is excited to begin with a presentation on how Machine Learning can help make sense of EMR and EHR data!

As a follow-up to our first Pharmaceutical Management Science Association (PMSA) blog on Axtria’s participation in PMSA’s 2018 Annual Conference, we would now like to draw your attention to the thought-leading presentation we have planned for April 30th.

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