Axtria Blogs

Omnichannel Marketing

Omnichannel Marketing Within Life Sciences

A Roadmap for Establishing and Maturing Omnichannel Marketing Within Life Sciences

Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come

Today, omnichannel marketing is largely accepted as a necessary and effective way of marketing and selling within many industries. With the advent of the COVID-19 pandemic, social distancing, and shelter-in-place mandates, the use of digital channels has increased. In fact, online order volume from grocery merchants rose 210.1% from March 12 through March 15, 2020 compared with the same period a year earlier (per Rakuten Intelligence data).

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Shattering Sales and Marketing Silos

Will the Coronavirus Pandemic Force the Life Sciences Industry to Shatter the Sales and Marketing Silos?

The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming the reality of operating in the current uncertain and virtual world. Teladoc, a telehealth provider app in the US, reported 100,000 visits in seven days in March and a 24% increase in respiratory diagnosis compared to a year ago.1 Visits to doctors' offices have gone virtual. The latest data reflects continued growth in total retail prescriptions relative to 2019. Patients aged 65-plus show both sharp increases in prescription demand and continued therapy rates in recent weeks,1 driven by the need to stock-up on their prescriptions.

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