Omnichannel Marketing

The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, ...

Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence ...

Businesses that adopt omnichannel strategies achieve 91% greater customer retention rates year-over-year (YOY) 1

Introduction Today, omnichannel customer engagement is table stakes. Emerging and Fortune 500 life sciences organizations, are reinventing the way they interact with customers, driven by ...

Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective ...

Today’s increasingly digital society is causing an evolution in pharma marketing strategies. Numerous digital channels have sprung up due to technological advancements, and they are ...

The Life Sciences analytics industry is progressing each day with AI/ML driven technologies and the exploding healthcare data, which is expected to cross 2,314 exabytes by 20201. New ...

The life sciences industry is experiencing a digital transformation. Patients’ expectations have grown with the amount of health-related information available online, and almost 67% of ...

Axtria conducted a workshop on Multi-Channel Marketing and Next Generation Engagement at the PMSA January Symposium in Las Vegas.