Axtria Blogs

Axtria Blogs

Experience data-driven insights @ Dreamforce 2016!

It’s now less than few weeks until the world’s largest software industry conference begins! Yes, Dreamforce is just around the corner, and we are delighted to announce our participation.  Browsing through the latest agenda, it’s promising to be yet another incredible week of learning and fun, and we’re really excited to be part of it again.

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Calling all wannabe gamblers!!

We are delighted to announce our participation as a Gold Sponsor in the upcoming PMSA Annual conference, to be held on 17th to 20th April 2016 at Planet Hollywood Las Vegas. We are looking forward to meeting with senior pharma business leadership and discussing the role of management and decision science in the continually evolving commercial landscape. 

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Pharma Sales Force Sizing Strategy – Which Approach to Use?

Continuing our blog series examining a ‘year in the life’ of Sales Strategy and Operations . This time of the year (late spring, early summer) marks the classic sales force sizing season. Why now? Many executives engage in the strategic planning and/or anticipate next year’s budgeting process, which is why this is a perfect time to take a fresh look at the overall sales force investment.

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Pharma Sales Force Sizing Strategy - Classic Approaches

Continuing our blog series examining a ‘year in the life’ of Sales Strategy and Operations. This time of the year (late spring, early summer) marks the classic sales force sizing season. Why now ? Many executives engage in the strategic planning and/or anticipate next year’s budgeting process, which is why this is a perfect time to take a fresh look at the overall sales force investment.

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April 15: (Sales Strategy & Operations) Day of Reckoning

Day of Reckoning: “the time when one is called to account for one's actions, to pay one's debts, or to fulfill one's promises or obligations.”

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Go-to-Market Strategy and the Sales Force Sizing Strategy

Recall that this blog series focuses on Sales Operations, and hence the sales force. However, one cannot consider the sales force in isolation.

Over the past several decades, we have experienced a proliferation of channels, including direct sales, mass media advertising (think Mad Men), direct mail, telesales, online/digital, email, social, mobile etc. Each of these channels has advantages with respect to efficiency or effectiveness (topic for another day), often work well in combination, and should be tailored to the chosen business and marketing strategy.

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Happy New (sales ops) Year !

Welcome to Axtria’s blog series on sales strategy and operations. This series will examine a ‘year in the life’ of sales operations. In the process, we will highlight the major ‘seasons’ throughout the year as the annual cadence goes through a strategy, planning, implementation, tracking and measurement processes.

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Consider outsourcing “good, better and besting” your analytics ?

I like Thomas Friedman. While some of his metaphors are twisted, he totally “gets” globalization and the unambiguous virtues of entrepreneurial-based economies.

You may be familiar with Friedman … he has written the best-selling books “The World is Flat”, “Hot, Flat, and Crowded”, and “The Lexus and the Olive Tree”. He also writes regularly in the New York Times.

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