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    Segmentation & Targeting

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
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        Machine Learning (ML) Driven Segmentation & Targeting Of Physicians

        Machine Learning (ML) Driven Segmentation & Targeting Of ...

        With the increase in the number of touchpoints for a Healthcare Physician (HCP), it has become more important for pharmaceutical companies to personalize marketing efforts at the HCP level. ...

        4 mins read
        Implementing a successful global market segmentation & targeting strategy

        Implementing a successful global market segmentation & targeting ...

        This tri-blog series delves into the need, challenges, requisites and approaches to implementing an effective global segmentation & targeting (S&T) strategy in the life sciences ...

        5 mins read
        How Harmonized Global Segmentation & Targeting Can Enhance Customer Experience

        How Harmonized Global Segmentation & Targeting Can Enhance ...

        The tri-blog series delves into the need, challenges, and approaches to implementing an effective global segmentation & targeting strategy. The first part of the blog discusses the ...

        3 mins read
        Measuring Health System Patient Flow for Effective Customer Targeting

        Measuring Health System Patient Flow for Effective Customer Targeting

        The pharmaceutical marketing landscape has changed significantly due to the emergence of several types of “health systems” (e.g., ACOs, IDNs, IHNs, etc.), and the multiple physicians, ...

        1 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed ...

        1 mins read

        The Golden Thread: Connecting Strategy and Execution with Customer ...

        The ‘Golden Thread’ is a metaphor for the decisions, data / analytical processes, technology, and human behavior that link strategy and results. Each bend, twist and cut of the thread ...

        1 mins read

        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

        Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

        4 mins read
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

        0 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
        View More