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Axtria delivered its fourth session on ‘Targeting & Call Planning’ during PMSA Webinar Series 2015 on 28th October

In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Targeting & Call Planning, which shed light on the detailed tactical steps undertaken as a part of sales and marketing execution. The session conducted by Axtria experts Chet Baboor and Vineet Rathi covered typical approaches and techniques, key decisions involved and typical benefits of Call Planning exercise in an environment increasingly impacted by parameters like shrinking sales forces, reduced physician access, influence migrating from physician to system/payer contracts, etc.

This session was attended by diverse sales and marketing professionals from companies all across the pharma value-chain. The presentation was rated excellent on its insightfulness and the speaker’s ability to engage the audience was rated very high. As per respondents, “Webinar provided straight forward view into call planning and how strategies are derived”.

The session apart from covering the basics, also provided a view into emerging call planning dimensions to consider including Group practice/Account based call plans, incorporating IDN influence and payer access, integrating personal with non-personal promotion and decision science based next best action recommendations.

In case you missed the webinar, you can listen to the recording here. In case you have any questions please feel free to reach out to connect@axtria.com

Tags: PMSA, Targeting, Call planning, Sales Operations

Axtria Connect

Axtria combines industry knowledge, analytics and technology to help clients make better data-driven decisions. Its data analytics and cloud-based platforms support sales, marketing, and risk management decisions. It serves clients with a high-touch on-site and onshore presence, leveraged by a global delivery platform that reduces the total cost of ownership with efficient execution, innovation, and virtualization. Axtria works with more than 30 clients, including five of the Fortune 50, and eight of the top 10 global life sciences companies.

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