Accelerating High-Impact Pharma Launches at Scale with Axtria

The organization’s commercial operations were held back by siloed teams, manual processes, and limited visibility into promotional ROI at the head-office level. Sales and marketing lacked data-backed insights, operated without real-time feedback, and were unable to coordinate efforts effectively. Third-party vendor contracts were rigid, offering no flexibility for in-flight retargeting or optimization. As a result, field reps struggled to adapt, digital channels underperformed, and launch costs and timelines escalated, putting market success at risk.

Determined to break through these barriers, the company partnered with Axtria to implement an integrated commercial operations platform that unified CRM, MDM, field, marketing, and third-party vendors into one synchronized ecosystem. The solution streamlined execution, automated omnichannel workflows, and embedded real-time analytics and feedback loops, driving data-driven decision-making across all functions and achieving pharma launch excellence.

As a result, the client:

• Launched a new indication in just 6 months
• Increased TRx by 10% through smarter HCP targeting
• Reduced promotional spend by 15% by eliminating non-impact activities
• Accelerated prescriber adoption through coordinated field and digital engagement

Download the case study to learn how Axtria helps pharma companies accelerate launches, maximize impact, and achieve commercial excellence at scale.

Contact us at connect@axtria.com with any questions.

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