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    Data Governance
    Data Governance

    Data governance describes how an organization manages its data-related ...

    Omnichannel_Strategy
    Omnichannel Strategy

    Omnichannel – it’s a word that might have cropped up in meetings, presentations ...

    Marketing Analytics
    Marketing Analytics

    Marketing analytics zeroes in on statistics. It reveals how well the different parts ...

    Digital Transformation
    Digital Transformation

    Since the beginning of the 21st century, we have seen many innovations, not only in  ...

    Predictive-Analytics-Topic-Featured-Image
    Predictive Analytics

    Throughout history, companies have needed to anticipate risks and jump on opportunities ...

    Artificial-Intelligence-Topic-Featured-Image
    Artificial Intelligence

    Artificial intelligence (AI). Two simple words that conjure up all sorts of terrifying thoughts ...

    Omnichannel-Marketing-A-Primer-Topic-Featured-Image
    Omnichannel Marketing

    Omnichannel marketing is designed to provide customers with highly personalized experiences ...

    Data-Visualization-Topic-Featured-Image
    Data Visualization

    Data visualization is a way of making information easier to understand by using bar charts ...

    Upcoming topics

    A
    • Advanced Analytics
    • AI Analytics
    B
    • Big Data Analytics & Data Lakes
    • Business Intelligence
    • Business Reporting Tools
    • Business Intelligence and Analytics
    C
    • Cloud Technologies
    • Customer Centricity
    • Cloud Migration
    • Cloud Analytics
    • Customer Centric Marketing
    D
    • Data Management
    • Digital Business
    • Digital Transformation Technologies
    • Data Strategy
    • Data Lakes
    • Digital Transformation Strategy
    H
    • HEOR
    I
    • Incentive Compensation
    M
    • Machine Learning
    • Marketing Management/Marketing Effectiveness
    • Master Data Management (MDM)
    • MDM Strategy
    • Marketing ROI
    • Marketing Mix Modeling
    N
    • Natural Language Processing
    O
    • Omnichannel
    • Omnichannel Customer Experience
    R
    • RWE
    • Robotic Process Automation
    S
    • Sales Analytics
    • Sales Operations/Sales Management
    • Sales Performance Management
    • Sales Commission
    • Sales Forecasting

    About industry primers

    In a fast-paced industry, new terms are born, and the meanings of old terms evolve. These changes can be confusing, but this section is your go-to resource. Its easy-to-understand layout and language provide clear definitions and context for everyone, whether you’re just learning about the topic or writing a book on it.

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