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Artificial Intelligence

Artificial intelligence (AI). Two simple words that conjure up all sorts of terrifying thoughts of a future run amok. The concept isn't ...

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Omnichannel Marketing: A Primer

Omnichannel marketing is designed to provide customers with highly personalized experiences that are ...

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Data Visualization

Data visualization is a way of making information easier to understand by using bar charts, graphs, animations, maps, videos ...

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About industry primers

In a fast-paced industry, new terms are born, and the meanings of old terms evolve. These changes can be confusing, but this section is your go-to resource. Its easy-to-understand layout and language provide clear definitions and context for everyone, whether you’re just learning about the topic or writing a book on it.

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