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Predictive Analytics

Throughout history, companies have needed to anticipate risks and jump on opportunities. Knowing what's coming ahead can mean ...

Artificial-Intelligence-Topic-Featured-Image
Artificial Intelligence

Artificial intelligence (AI). Two simple words that conjure up all sorts of terrifying thoughts of a future run amok. The concept isn't ...

Omnichannel-Marketing-A-Primer-Topic-Featured-Image
Omnichannel Marketing: A Primer

Omnichannel marketing is designed to provide customers with highly personalized experiences ...

Data-Visualization-Topic-Featured-Image
Data Visualization

Data visualization is a way of making information easier to understand by using bar charts, graphs, animations, maps, videos ...

Upcoming topics

A
  • Advanced Analytics
  • AI Analytics
B
  • Big Data Analytics & Data Lakes
  • Business Intelligence
  • Business Reporting Tools
  • Business Intelligence and Analytics
C
  • Cloud Technologies
  • Customer Centricity
  • Cloud Migration
  • Cloud Analytics
  • Customer Centric Marketing
D
  • Data Governance
  • Data Management
  • Digital Business
  • Digital Transformation
  • Digital Transformation Technologies
  • Data Strategy
  • Data Lakes
  • Digital Transformation Strategy
H
  • HEOR
I
  • Incentive Compensation
M
  • Machine Learning
  • Marketing Analytics
  • Marketing Management/Marketing Effectiveness
  • Master Data Management (MDM)
  • MDM Strategy
  • Marketing ROI
  • Marketing Mix Modeling
N
  • Natural Language Processing
O
  • Omnichannel
  • Omnichannel strategy
  • Omnichannel Customer Experience
R
  • RWE
  • Robotic Process Automation
S
  • Sales Analytics
  • Sales Operations/Sales Management
  • Sales Performance Management
  • Sales Commission
  • Sales Forecasting

About industry primers

In a fast-paced industry, new terms are born, and the meanings of old terms evolve. These changes can be confusing, but this section is your go-to resource. Its easy-to-understand layout and language provide clear definitions and context for everyone, whether you’re just learning about the topic or writing a book on it.

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