All Insights Case Study From Fragmented Data to a Unified Experience
From Fragmented Data to a Unified Experience
From Fragmented Data to a Unified Experience
The journey of a Top 10 life sciences company to meet all data needs for commercial operations through data products.

A global pharmaceutical and life sciences giant faced a familiar yet critical challenge—fragmented data systems across its two largest business units, Pharma and Oncology. With siloed platforms, inconsistent data assets, and manual processes, the organization struggled to scale analytics, standardize KPIs, and deliver timely insights to business users.
To solve this, they partnered with Axtria to reimagine their data operations and build a unified, AI-ready data ecosystem that now supports 15+ brands, powers 950+ users, and integrates 50+ downstream systems.
The Challenge:
- Multiple data platforms and provisioning layers across business units
- Lack of standardized, governed commercial data
- Delayed insights and triage-heavy data investigation
- Difficulty scaling analytics models and omnichannel programs
- Inconsistent user experience and minimal field enablement
The Solution:
Axtria implemented a modular, scalable solution anchored in data product thinking, AI capabilities, and cloud-native architecture. Key highlights include:
- Unified provisioning of analytics-ready, GenAI-ready, and reporting-ready datasets
- A central information portal with GenAI, NLP, and chatbot functionality
- Persona-based dashboards and a mobile-ready field insights platform
- IMMUTA-powered access governance and ServiceNow integration
- A modern tech stack with Data Mesh, AWS Fargate, Matillion, and more
Recognized for Innovation:
- This solution won the Snowflake Data Driver Award, recognizing the client's leadership in building a unified, scalable, and AI-powered data ecosystem for commercial excellence.
Contact us at connect@axtria.com with any questions.

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