"Too much is never enough."
"All things in moderation.”
There’s a big gap between those two axioms. And for field forces in life sciences, that gap often creates a big debate: How much data is too much?
Your reps want to be informed. They want to know the latest insights when they’re out detailing doctors. Next best action suggestions help. But… if you give them too much information (and change their plans too often) you'll just frustrate them. So how do you balance your goals with their needs?
The answer is AI/ML-based, Dynamic Activity Planning - adjusting your rep’s engagement plan or customer prioritization based on the most recent information about healthcare providers and field activity.
This white paper presents insights from experts at Axtria and industry leaders in life sciences. Ashvin Bhogendra, Principal of Commercial Excellence at Axtria in collaboration with leaders from major pharmaceutical companies, explores the concept of Dynamic Activity Planning and its role in bridging the field force's action gap. They illuminate how Dynamic Activity Planning supplants the traditional call planning paradigm, without the frustration of urgent demands made by next best actions. With sales reps onboarded, Dynamic Activity Planning, driven by machine learning analytics, offers an opportunity for them to enhance their performance, while ensuring patients access to the most advanced treatments.
The paper also delves into the necessary evolution of sales operational management to support dynamic activity planning, methods for measuring its impact, and key lessons learned from its implementation. Customer success stories and expert opinions make this white paper a must-read for anyone interested in learning more about the framework for dynamic activity plan adoption, as well as its specific use cases.
Should you wish to explore how Axtria can implement Dynamic Activity Planning and build a fluid omnichannel customer experience for your organization, Ashvin and his team of experts are readily available for a discussion or consultation.
