Customer Engagement

"Too much is never enough." "All things in moderation.” There’s a big gap between those two axioms. And for field forces in life sciences, that gap often creates a big debate: How much data is too much? Your reps want to be informed. They want to know the latest insights when they’re out detailing doctors. Next best action suggestions help. But… if you give them too much information (and change ...

The transition from multichannel to omnichannel customer engagement is critical for the industry but not as straightforward as it may seem. Over the years, pharmaceutical companies have tried to make a move, but very few can claim to be successful and having achieved omnichannel maturity. COVID-19 accelerated the digitization drive across industries and demonstrated the potential of virtual ...

The Covid-19 pandemic has forced pharma companies to rethink their sales and marketing strategies and adapt to a virtual setup. Now that the pandemic is easing out, companies are recalibrating their business processes proactively to remove excess operational costs, data silos, and other growth hindrances. The newly adopted omnichannel world has given companies access to interactive tools and ...