Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools

Your marketers rely on varied personal and non-personal marketing channels for customer engagement – but measuring return on investment from each channel isn’t as straightforward. Companies need to holistically measure and plan marketing efforts for each channel and their impact to achieve success.

While some marketers make use of homegrown MMx tools, these limit adaptability and often support only one annual measurement cycle, making timely strategy adjustments difficult.

Axtria MarketingIQ™ provides always-on, robust promotional insights so you can move beyond custom MMx tools to scalable, standardized yet flexible solutions. Continuous measurements across channels, sub-national geographies, and customer segments streamline analysis and support agile decision-making, maximizing impact.

Discover how Axtria MarketingIQ™ can transform your marketing strategies, linking channel effectiveness insights to last-mile spending decisions.

Write to us with queries at connect@axtria.com or book a demo today!