All Insights Case Study Transforming territory alignment for a major medical device manufacturer with Axtria SalesIQ™

    Transforming territory alignment for a major medical device manufacturer with Axtria SalesIQ™

    Axtria SalesIQ™

    Transforming territory alignment for a major medical device manufacturer with Axtria SalesIQ™

    A leading medical device manufacturer relied solely on spreadsheets to manage millions of accounts, limiting their understanding of sales performance and hindering growth and productivity. By implementing Axtria SalesIQTM, they experienced a 45% increase in territory coverage and a 12% year-over-year sales per territory boost.

    Transforming territory alignment for a major medical device manufacturer with Axtria SalesIQ™

    Manual, spreadsheet-driven territory management systems can hinder alignment agility and efficiency, resulting in suboptimal business outcomes and a poor customer experience. Learn how a leader in the medical device industry moved from managing over 2,000 reps and over a million accounts with only spreadsheets to a streamlined, AI-powered platform that transformed their business.

    The organization’s reliance on spreadsheets and siloed systems led to fragmented sales planning, inefficient resource deployment, and limited visibility. Without a centralized platform, data was inconsistent, territory changes were reactive, and teams were burdened with admin tasks—resulting in misaligned territories, poor ROI, and constrained growth. Determined to modernize, the organization chose Axtria SalesIQ™ for its powerful, tailored alignment solutions—delivering dynamic territory design, real-time adjustments, and data-driven decisions that maximize sales performance.

    Axtria SalesIQ™ expanded territory coverage, boosted sales per territory, and accelerated go-to-market strategies through advanced automation, dynamic alignment, and real-time insights—driving higher productivity, optimized resource utilization, and faster, data-driven decisions.

    Seamless integration, automated workflows, and centralized alignment eliminated manual errors and delays, enhanced operational efficiency, and empowered sales teams and leadership to maximize market reach and sales effectiveness for complex therapeutic areas.

    Implementing Axtria SalesIQ™ unlocked a host of benefits across business lines:

    • The new implementation provided a 45% increase in territory coverage and a 12% year-over-year sales per territory boost, significantly enhancing productivity.
    • Optimizing travel routes for reps encouraged better engagement and prioritized high-revenue opportunities.
    • Enhanced data visibility and automated territory alignment, improved operational efficiency.
    • Empowered the organization with a scalable, future-ready data platform that centralized data governance.
    • A unified alignment hub streamlined integrations across systems centralizing alignment monitoring and management.

    Download the case study to discover how Axtria SalesIQ™ can transform your territory alignment, boost operational efficiency, and deliver measurable results—empowering your team to make faster, smarter decisions and achieve commercial excellence.

    Contact us at connect@axtria.com with any questions.

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