With the biopharma sector continuing its unprecedented transformation, having timely and actionable field intelligence is critical to staying ahead of the competition. For companies specializing in complex therapeutic areas like central nervous system (CNS) disorders, the ability to streamline field reporting, enhance productivity, and accelerate insights can be a game-changer in driving commercial success.
This case study highlights the journey of a leading CNS biopharma company as it transformed its field intelligence capabilities with Axtria SalesIQ™ Field Intelligence. Faced with inefficiencies from manual spreadsheets and legacy tools, the company sought a modern, data-driven solution to empower its field force and leadership with real-time insights.
The challenges were significant: fragmented data, time-consuming manual reporting, limited manager insights, and a lack of actionable customer intelligence. These hurdles hindered the company’s ability to correlate promotional efforts with performance outcomes and optimize field productivity.
The company implemented Axtria SalesIQ™ Field Intelligence; a dynamic, mobile-first platform designed to address these challenges head-on. The results were transformative:
- 68% faster insights deployment and a 30% reduction in field inquiries, significantly boosting field productivity
- 85% KPI coverage achieved through a pre-built library, reducing implementation time by 38%
- Over 1,400 hours saved annually by eliminating manual reporting, enabling teams to focus on strategic initiatives
- Enhanced data visibility and automated call plan gap alerts, improving pre-call planning efficiency
The platform empowered the field force with real-time access to critical insights, streamlined reporting, and advanced analytics, including Customer 360 views and AI-powered recommendations. This enabled the company to optimize HCP engagements, track prescription trends, and benchmark performance against peers.
Key Outcomes:
- Accelerated decision-making with real-time, persona-driven insights.
- Improved field adoption and usability through a seamless, mobile-first experience
- Enhanced strategic execution with tailored reporting and competitive analysis
- A future-proof platform that lays the foundation for continuous innovation
Discover how Axtria SalesIQ™ Field Intelligence can transform your field reporting, boost operational efficiency, and deliver measurable results—empowering your team to make faster, smarter decisions and achieve commercial excellence.
Contact us at connect@axtria.com with any questions.
