Axtria - Ingenious Insights
  • Products
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      • Axtria DataMAx™

        Accelerate actionable business insights from trusted and secure data

      • Axtria DataMAx™ Emerging Pharma

        Enterprise-grade insights for emerging pharma

      • Axtria-InsightsMAx_ai-Logo

        Agentic AI Life Sciences platform with 30+ agents for deployment and experimentation

      • Axtria SalesIQ™

        Optimize sales team customer engagement and drive higher commercial success

      • Axtria CustomerIQ™

        Leverage next best action (NBA) driven omnichannel customer engagement

      • Axtria MarketingIQ™

        Democratize marketing analytics to achieve strategic performance

    • Product Release Notes

      Latest Product Release Notes

      Axtria SalesIQTM

      Axtria SalesIQ™ Winter 2024 Release Notes

      Axtria SalesIQ™ Winter 2024 Release Notes Learn More

      Axtria CustomerIQTM

      Axtria CustomerIQ™ Spring 2025 Release Notes

      Axtria CustomerIQ(TM) Spring Release Notes 2025 Learn More

      Axtria MarketingIQTM

      Axtria MarketingIQ™ Winter Release Notes

      Axtria MarketingIQ™ Winter Release Notes Learn More
  • Solutions
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      Latest Insights

      White Paper

      Omnichannel Engagement: Why Isn’t Pharma There Yet?

      Omnichannel Engagement White Paper Learn More

      Report

      Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies

      Unlocking Promotional Success Learn More
    • Agentic AI

        Agentic AI Life Sciences platform with expansive agent library for full deployment, scalability, and experimentation.

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      Empowering Life Sciences with Agentic AI
    • Generative AI
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      Latest Insights

      White Paper

      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

      Report

      Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case

      A Patient Analytics Use Case Learn More
    • Sales
      • AI-Powered Field Force Effectiveness
      • Segmentation & Targeting
      • Territory Alignment & Roster Management
      • Call Planning
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      • Field Reporting

      Latest Insights

      White Paper

      Driving Omnichannel Transformation with Incentive Compensation

      Driving Omnichannel Transformation with Incentive Compensation Learn More

      Report

      2024 US Incentive Compensation Benchmarking Study

      2024 US Incentive Compensation Benchmarking Study Learn More
    • Marketing
      • Channel Design & Management
      • Customer 360
      • Marketing ROI
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      Latest Insights

      White Paper

      Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement

      Empowering the Field Force to Elevate Customer Engagement Learn More

      Report

      From Chaos to Cohesion: The Power of Productized Marketing

      From Chaos to Cohesion Learn More
    • Information Management
      • Data Engineering
      • Big Data Analytics & Data Lakes
      • Master Data Management (MDM)
      • Business Intelligence & Data Visualization

      Latest Insights

      White Paper

      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors

      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors Learn More

      Report

      Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...

      Omnichannel Data Foundation Learn More
    • Clinical Solutions

        GenAI powered solutions to drive cost savings, automation, and efficiency.

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      GenAI powered solutions
    • RWE, HEOR & Evidence Synthesis
      • Real World Evidence (RWE)
      • Health Economics And Outcomes Research (HEOR)

      Latest Insights

      White Paper

      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

      Report

      The Inflation Reduction Act and Its Implications on Real-World Evidence

      The Inflation Reduction Act and Its Implications on RWE Learn More
    • More
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      Empowering life sciences GCCs
  • Technologies
    • Big Data

      Make the potential of Big Data a reality driving the business and patient outcomes.

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      Big Data Technologies
    • Cloud

      Anything, Anywhere, Anytime – with cloud, the sky is the limit.

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      Cloud Software
  • Industries
    • Industries

      Software that delivers life sciences data to insights to planning to operations.

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      • Pharmaceuticals
      • Med Tech & Medical Devices
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      • Emerging Pharma
  • Insights
    • Ignite Webinar Series

      On-demand Webinars

      Axtria Ignite Webinar

      Accelerating Market Access with AI: It's Time to Look Beyond Propensity Score Matching

      Accelerating Market Access with AI Watch Now

      Axtria Ignite Webinar

      Harnessing AI/ML for Enhanced Pharma Forecasting: Insights and Innovations

      Harnessing AIML for Enhanced Pharma Forecasting - Insights and Innovations Watch Now
    • Research Hub

      Latest Insights

      Report

      2025 Customer Engagement Planning and Execution Benchmarking Study

      Benchmarking Study 2025 Customer Engagement Planning and Execution Learn More

      New: GENERATIVE AI

      Do you have the right partner for your AI journey?

      GenAI - Do you have the right partner for your AI journey_

      Learn More

      View All
    • Industry Primers

      Latest Insights

      Industry Primer

      Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance Management

      Optimizing Sales Excellence - A Comprehensive Guide to Sales Performance Management Learn More

      Industry Primer

      The Power of Customer Centricity: Building a Customer-Focused Business

      The Power of Customer Centricity Learn More

      Industry Primer

      Decoding Data Democratization

      Decoding Data Democratization Learn More
    • Blogs & Infographics

      Latest Insights

      Blog

      NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force...

      NexGen Commercial Intelligence Learn More

      Blog

      Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with Real-World Data

      Cell & Gene Therapies for Rare Diseases Learn More

      Infographic

      10 Myths of Custom MMx and Why Axtria MarketingIQ™ is Best-in-Class

      Building a custom marketing mix (MMx) solution Learn More
    • Customer Success Stories

      Latest Insights

      Case Study

      Last-Mile Connectivity for AI-Driven Decision-Making

      Last-Mile Connectivity for AI-Driven Decision-Making Learn More

      Case Study

      Personalized Diabetes Care with GenAI-Powered Coaching

      Personalized Diabetes Care with GenAI-Powered Coaching Learn More

      Case Study

      Transforming Diabetes Care with AI-Powered Patient Identification

      Transforming Diabetes Care with AI-Powered Patient Identification Learn More
    • Podcasts & Videos

      Latest Insights

      Podcast

      Johanna Rossell: Serving Rare Disease Patients with Zero Functional Silos

      Serving Rare Disease Patients with Zero Functional Silos Learn More

      Podcast

      AI in Pharma is here; now go back to basics!

      AI in Pharma is here Learn More

      Video

      How to Build a MedTech Targeting Plan with Overlapping Field Forces

      How to Build a MedTech Targeting Plan with Overlapping Field Forces Learn More
    • Fact Sheets, Data Sheets & Guides

      Latest Insights

      Factsheet

      Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data

      Accelerate actionable business insights Download Fact Sheet

      Datasheet

      Drive Impactful Marketing Decisions

      Drive Impactful Marketing Decisions Download Data Sheet

      5 Step Guide

      Measure What You Manage

      Measure What You Manage - Axtria Learn More
    • Media Wall

      Latest Insights

      Media Wall

      Next wave of healthcare and life sciences will be more personalized and proactive: Axtria

      Next wave of healthcare and life sciences Learn More

      Media Wall

      Revolutionizing Life Sciences with Domain-Trained AI Solutions

      Revolutionizing Life Sciences with Domain-Trained AI Solutions Learn More

      Media Wall

      Axtria’s Agentic AI Platform Delivers Speed, Power, and Freedom of Choice

      Axtrias Agentic AI Platform Delivers Speed Power and Freedom of Choice Learn More
    • Newsletter

      THE AXTRIA COLLECTIVE

      Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.

      LEARN MORE

      March 2025

      NexGen commercial intelligence, case study on transforming territory alignment, and more

      TAC_March25_Banner View Newsletter
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    • Contact Us

      Axtria Inc. 300
      Connell Drive, 5th & 6th Floor,
      Berkeley Heights, NJ 07922
      United States

      +1-877-929-8742
      connect@axtria.com

    Contact Us
    • Products
      • Axtria DataMAxTM
      • Axtria DataMAxTM Emerging Pharma
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    Contact Us

    Axtria Inc. 300
    Connell Drive, 5th & 6th Floor,
    Berkeley Heights, NJ 07922
    United States

    +1-877-929-8742
    connect@axtria.com


    Copyright © 2025 Axtria. All Rights Reserved.

    Axtria Cookie Policy & Privacy Statement.

    • Products
      • Axtria DataMAxTM
      • Axtria DataMAxTM Emerging Pharma
      • Axtria InsightsMAx.ai
      • Axtria SalesIQTM
      • Axtria CustomerIQTM
      • Axtria MarketingIQTM
    • Solutions
      • Strategy Consulting
      • Agentic AI
      • Generative AI
      • Advanced Analytics
      • Sales
      • Marketing
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      • Clinical Solutions
      • RWE, HEOR & Evidence Synthesis
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    Axtria - Ingenious Insights
    • Products
      • Axtria DataMAxTM
      • Axtria DataMAxTM Emerging Pharma
      • Axtria InsightsMAx.ai
      • Axtria SalesIQTM
      • Axtria CustomerIQTM
      • Axtria MarketingIQTM
    • Solutions
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      • Generative AI
      • Advanced Analytics
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    TAC_March25_Banner

    Hi Reader,

    Welcome to The Axtria Collective!

    This edition explores AI-driven advancements and smarter commercial strategies in the life sciences industry. See how a leading medical device manufacturer improved territory coverage and boosted sales with Axtria SalesIQ™. Tune into a podcast on predictive analytics for early disease detection, and discover how generative and agentic AI are enhancing field force effectiveness..

     

    Happy reading!

    FEATURED CONTENT

    TAC_March25_Featured Content

    Transforming Territory Alignment for a Major Medical Device Manufacturer With Axtria SalesIQ™

    Legacy, spreadsheet-driven territory management systems often constrain alignment agility and operational efficiency, leading to suboptimal business outcomes and poor customer experience. Discover how a leading medical device manufacturer transformed its territory management with Axtria SalesIQ™, achieving a 45% expansion in territory coverage, a 12% YoY increase in sales per territory, and enhanced alignment precision through a unified alignment hub. Read this case study to experience alignment excellence in action!
    Download Now

    UPCOMING EVENT

    Axtria Ignite 2025

    Axtria Ignite 2025, our premier conference for life sciences leaders, is happening on June 4-5, 2025, in Princeton, N.J. Our theme is “Leadership in an Agentic Era.” We’ll be exploring groundbreaking innovations that are transforming data insights and driving faster, smarter decision-making for effective drug commercialization. The focus areas will be: Next-gen therapies, patients at the heart of operations, and AI, GenAI, and the exciting move to Agentic AI.

    This is an invitation-only event, so please click below to request an invite:
    Request Registration
    Preference Centre CTA v3

    LEADERS' PERSPECTIVES

    Knowledge Stream March V2

    What if We Could Identify Patients at Risk Before Symptoms Even Appear?

    In this episode of the Simulated Reality Podcast by AIM TV, Jassi Chadha, President and CEO of Axtria, and Manish Mittal, Head of Global Delivery at Axtria, explore how predictive analytics is reshaping patient care, enabling earlier disease detection, precision medicine, and faster access to critical treatments.
    Watch Now

    TIMELESS INSIGHTS

    Blog_Icon_new

    NexGen Commercial Intelligence: How Generative and Agentic AI Are Powering Field Force Effectiveness

    Generative and agentic AI are transforming field force effectiveness by enhancing decision-making, optimizing engagement, and automating key tasks. This article explores how Axtria’s AI Framework (AIF) is leading this transformation by empowering home office teams, field managers, and reps with augmented analytics and conversational AI capabilities.
    Read More

    UPCOMING WEBINAR

    Harnessing AIML for Enhanced Pharma Forecasting

    Harnessing AI/ML for Enhanced Pharma Forecasting

    Join us on Wednesday, April 23, 2025, to explore how AI/ML enhances pharmaceutical forecasting. Learn how AI/ML improves accuracy, automates processes, and detects market trends early. Discover Axtria’s proven strategies and next-gen ML techniques like demand sensing and disease progression modeling for better decision-making.
    Register Now

    NEWS CAPSULE

    Axtria Earns Innovation Champion Award at Reltio DataDriven25 Conference

    Axtria was recently named an Innovation Champion at Reltio’s DataDriven 2025 conference in Orlando, FL. This award highlights Axtria’s track record of pioneering advanced data management solutions tailored for the life sciences sector and the company’s in-depth understanding of the unique challenges faced by pharma, medtech, and biotech organizations.
    Read More

    Axtria Recognized as a Leader in AIM's Pharma Commercial Analytics Platforms PeMa Quadrant

    We are excited to share that AIM has ranked Axtria among the Top 4 leaders in their 2025 Pharma Commercial Analytics Platforms PeMa Quadrant. This esteemed recognition underscores our steadfast commitment to innovation and excellence in the life sciences industry.
    Read More
    Check out more editions of The Axtria Collective

    PRODUCTS

    • Axtria DataMAxTM
    • Axtria DataMAxTM
      Emerging Pharma
    • Axtria InsightsMAx.ai
    • Axtria SalesIQTM
    • Axtria CustomerIQTM
    • Axtria MarketingIQTM

    SOLUTIONS

    • Strategy Consulting
    • Agentic AI
    • Generative AI
    • Advanced Analytics
    • Sales
    • Marketing
    • Information Management
    • Clinical Solutions
    • RWE, HEOR & Evidence Synthesis

    INSIGHTS

    • Ignite Webinar Series
    • Research Hub
    • Industry Primers
    • Blogs & Infographics
    • Customer Success Stories
    • Podcasts & Videos
    • Fact Sheets, Data Sheets & Guides
    • Media Wall
    • Newsletter

    ABOUT

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    • Contact Us
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