
Hi Reader,
Welcome to The Axtria Collective!
This edition explores AI-driven advancements and smarter commercial strategies in the life sciences industry. See how a leading medical device manufacturer improved territory coverage and boosted sales with Axtria SalesIQ™. Tune into a podcast on predictive analytics for early disease detection, and discover how generative and agentic AI are enhancing field force effectiveness..
Happy reading!
FEATURED CONTENT

Transforming Territory Alignment for a Major Medical Device Manufacturer With Axtria SalesIQ™
Legacy, spreadsheet-driven territory management systems often constrain alignment agility and operational efficiency, leading to suboptimal business outcomes and poor customer experience. Discover how a leading medical device manufacturer transformed its territory management with Axtria SalesIQ™, achieving a 45% expansion in territory coverage, a 12% YoY increase in sales per territory, and enhanced alignment precision through a unified alignment hub. Read this case study to experience alignment excellence in action!
UPCOMING EVENT
Axtria Ignite 2025
Axtria Ignite 2025, our premier conference for life sciences leaders, is happening on June 4-5, 2025, in Princeton, N.J. Our theme is “Leadership in an Agentic Era.” We’ll be exploring groundbreaking innovations that are transforming data insights and driving faster, smarter decision-making for effective drug commercialization. The focus areas will be: Next-gen therapies, patients at the heart of operations, and AI, GenAI, and the exciting move to Agentic AI.
This is an invitation-only event, so please click below to request an invite:
This is an invitation-only event, so please click below to request an invite:
LEADERS' PERSPECTIVES

What if We Could Identify Patients at Risk Before Symptoms Even Appear?
In this episode of the Simulated Reality Podcast by AIM TV, Jassi Chadha, President and CEO of Axtria, and Manish Mittal, Head of Global Delivery at Axtria, explore how predictive analytics is reshaping patient care, enabling earlier disease detection, precision medicine, and faster access to critical treatments.
TIMELESS INSIGHTS

NexGen Commercial Intelligence: How Generative and Agentic AI Are Powering Field Force Effectiveness
Generative and agentic AI are transforming field force effectiveness by enhancing decision-making, optimizing engagement, and automating key tasks. This article explores how Axtria’s AI Framework (AIF) is leading this transformation by empowering home office teams, field managers, and reps with augmented analytics and conversational AI capabilities.
UPCOMING WEBINAR

Harnessing AI/ML for Enhanced Pharma Forecasting
Join us on Wednesday, April 23, 2025, to explore how AI/ML enhances pharmaceutical forecasting. Learn how AI/ML improves accuracy, automates processes, and detects market trends early. Discover Axtria’s proven strategies and next-gen ML techniques like demand sensing and disease progression modeling for better decision-making.
NEWS CAPSULE
Axtria Earns Innovation Champion Award at Reltio DataDriven25 Conference
Axtria was recently named an Innovation Champion at Reltio’s DataDriven 2025 conference in Orlando, FL. This award highlights Axtria’s track record of pioneering advanced data management solutions tailored for the life sciences sector and the company’s in-depth understanding of the unique challenges faced by pharma, medtech, and biotech organizations.
Axtria Recognized as a Leader in AIM's Pharma Commercial Analytics Platforms PeMa Quadrant
We are excited to share that AIM has ranked Axtria among the Top 4 leaders in their 2025 Pharma Commercial Analytics Platforms PeMa Quadrant. This esteemed recognition underscores our steadfast commitment to innovation and excellence in the life sciences industry.