Building a custom marketing mix (MMx) solution may seem the best way to have control, flexibility, and cost savings. In reality, hidden costs, inefficiencies, and long-term limitations outweigh the benefits.
Discover the ten biggest myths about custom MMx tools—and see why Axtria MarketingIQ™, the next-generation commercial marketing solution purpose-built for life sciences, is your business's smarter, scalable choice.
Check out the infographic below to learn about custom marketing mix modeling software:
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