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    Sales Targeting

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma ...

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and ...

        5 mins read
        Implementing a successful global market segmentation & targeting strategy

        Implementing a successful global market segmentation & targeting ...

        This tri-blog series delves into the need, challenges, requisites and approaches to implementing an effective global segmentation & targeting (S&T) strategy in the life sciences ...

        5 mins read
        How Harmonized Global Segmentation & Targeting Can Enhance Customer Experience

        How Harmonized Global Segmentation & Targeting Can Enhance ...

        The tri-blog series delves into the need, challenges, and approaches to implementing an effective global segmentation & targeting strategy. The first part of the blog discusses the ...

        3 mins read
        Measuring Health System Patient Flow for Effective Customer Targeting

        Measuring Health System Patient Flow for Effective Customer Targeting

        The pharmaceutical marketing landscape has changed significantly due to the emergence of several types of “health systems” (e.g., ACOs, IDNs, IHNs, etc.), and the multiple physicians, ...

        1 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed ...

        1 mins read

        The Golden Thread: Connecting Strategy and Execution with Customer ...

        The ‘Golden Thread’ is a metaphor for the decisions, data / analytical processes, technology, and human behavior that link strategy and results. Each bend, twist and cut of the thread ...

        1 mins read

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        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

        5 mins read
        View More

        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
        Incentive Compensation Plan Design for Effective Alignment with Call Planning

        Incentive Compensation Plan Design for Effective Alignment with Call Planning

        In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

        2 mins read
        View More

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