The term “business intelligence” (a.k.a. BI) is all encompassing and there is no one-size-fits-all definition. To start reaping the benefits of BI, your organization must align its data analysis practices with key business objectives.
Technology should be a driver of better reporting. Unfortunately, the ability to store ever larger amounts of data and access that data at ever greater speeds has in many cases resulted in more data and more reports, but not more insight. The iPad provides a device with features that can help address these bad habits and foster better reporting. The result is reporting that is focused and actionable, with movement towards a “common language” across the organization to help managers make better, data-driven business decisions.