Omnichannel

Before companies can reap the full benefit of omnichannel investments, it is crucial that people in the field force are ready to accept and adopt the changes that omnichannel and next best ...

Intro Accuracy is key when it comes to orthopedic surgery. Even slight missteps, such as improperly placed implants or minor soft tissue damage, can require correction or prolong recovery, ...

Change in corporate strategy is often met with resistance, and people naturally question a new plan’s potential for success. Getting a sales team to engage in new and novel approaches to ...

Introduction Whether talking about investments, math, sports, or anything else of consequence, getting the fundamentals right is important. It helps you develop good habits, establishes ...

The primary role of any sales rep in the life sciences industry is to convince physicians to prescribe their drugs. Reps do this through “detailing,” in which they visit healthcare ...

Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

INTRODUCTION The COVID-19 pandemic and the required shift to remote interactions have significantly reshaped medical device sales processes. MedTech companies have accelerated their digital ...

INTRODUCTION In 2020, organizations spent approximately $738 billion on digital transformation. That number is expected to grow at 22.1% of the compound annual growth rate (CAGR) during ...

Life science organizations are moving fast in adopting cloud-based technology solutions to meet their data and analytics needs. While there’s no contention that data is becoming ...