Omnichannel

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      Recent moves to eliminate marketing cookies have introduced challenges to life sciences commercial operations teams trying to implement effective campaigns. And while today’s commercial ...

      6 mins read

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, ...

      4 mins read

      Before companies can reap the full benefit of omnichannel investments, it is crucial that people in the field force are ready to accept and adopt the changes that omnichannel and next best ...

      3 mins read

      Intro Accuracy is key when it comes to orthopedic surgery. Even slight missteps, such as improperly placed implants or minor soft tissue damage, can require correction or prolong recovery, ...

      6 mins read

      Change in corporate strategy is often met with resistance, and people naturally question a new plan’s potential for success. Getting a sales team to engage in new and novel approaches to ...

      2 mins read

      Introduction Whether talking about investments, math, sports, or anything else of consequence, getting the fundamentals right is important. It helps you develop good habits, establishes ...

      7 mins read

      The primary role of any sales rep in the life sciences industry is to convince physicians to prescribe their drugs. Reps do this through “detailing,” in which they visit healthcare ...

      6 mins read

      Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

      5 mins read

      INTRODUCTION The COVID-19 pandemic and the required shift to remote interactions have significantly reshaped medical device sales processes. MedTech companies have accelerated their digital ...

      5 mins read

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      Omnichannel Customer Engagement

      Ensure 360-degree customer engagement with omnichannel marketing solutions.

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

      4 mins read

      Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

      5 mins read

      Call Planning

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      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

      5 mins read

      In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

      1 mins read

      In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

      2 mins read

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