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    AI/ML

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
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        How Should A Marketing Mix Analysis Influence The Next Best Actions?

        How Should A Marketing Mix Analysis Influence The Next Best Actions?

        Traditional marketing looks at promotional activities in isolation. For example, a direct-to-consumer (DTC) manager focuses only on DTC content, such as which slots to buy across channels. ...

        5 mins read
        The Essential Artificial Intelligence in Healthcare Book Giving Guide

        The Essential Artificial Intelligence in Healthcare Book Giving Guide

        Do you have a bookworm or someone who loves to learn on your gift list? Perhaps someone interested in how artificial intelligence (AI) and machine learning (ML) are breaking the traditional ...

        3 mins read
        How AI and Machine Learning Are Increasing Insights from Unstructured Data

        How AI and Machine Learning Are Increasing Insights from Unstructured ...

        There is an abundance of information in the healthcare world, especially with new databases emerging such as those created through patient claims, electronic health records (EHRs), social ...

        4 mins read

        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

        Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

        4 mins read
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Infographic: 5 Keys for Successful Call Planning in Pharma Sales

        Infographic: 5 Keys for Successful Call Planning in Pharma Sales

        Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

        0 mins read
        Axtria Webinar: Sales Targeting & Call Planning Best Practices

        Axtria Webinar: Sales Targeting & Call Planning Best Practices

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
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