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    Commercial Data Management

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
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        Why Emerging Pharma Companies Move Away From Point-Solutions? – Part 1

        Why Emerging Pharma Companies Move Away From Point-Solutions? – Part 1

        In this first of a two-part series blog, we highlight three of six reasons to choose an integrated end-to-end commercial data and analytics solution against siloed point-solutions. These ...

        5 mins read
        How Machine Learning and NLP Can Help Make Sense of EMR and EHR data?

        How Machine Learning and NLP Can Help Make Sense of EMR and EHR data?

        As a follow-up to our first Pharmaceutical Management Science Association (PMSA) blog on Axtria’s participation in PMSA’s 2018 Annual Conference, we would now like to draw your attention to ...

        1 mins read
        Data Strategy and Governance: A Strategic Enabler of Next Generation Analytics

        Data Strategy and Governance: A Strategic Enabler of Next Generation ...

        We always save the best until last, and PMSA 2017 is no exception. On Wednesday 26th April, we will conclude the conference with an insightful presentation from Asheesh Sharma and Vineet ...

        1 mins read

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        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

        5 mins read
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
        Incentive Compensation Plan Design for Effective Alignment with Call Planning

        Incentive Compensation Plan Design for Effective Alignment with Call Planning

        In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

        2 mins read
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